Core77 Design Awards
- Other Years
The OXO Tot line of silicone tableware is designed to help toddlers learn to feed themselves. The set features a bowl, plate, divided plate, and spoon that are made entirely of shatter-proof BPA-free silicone and designed specifically for the way toddlers interact with their food — even if they are tossing it on the floor.
Designed for kids with tiny hands and a lot of energy, the products feature thoughtful design details that make them easy to grip and manuever. The side walls of the plate and bowl curve inward to help toddlers scoop food onto the spoon. The base is also weighted with solid silicone to make it less likely to tip over or slide away during mealtime. The spoon's chunky, curvy design makes it easy for toddlers to hold when feeding themselves, while also accommodating the grip used by parents when feeding their child.
Children's feeding products are highly commoditized and are often cheap, toy-like, and adorned with prints and characters. Building on OXO Tot's legacy of designing products that please both parents and kids, the silicone feeding line differentiates itself on the market by being both beautiful and functional, earning a spot at the family dinner table. The friendly, rounded forms and jewel-toned color options are fun for kids, yet sophisticated enough for parents to enjoy and repurpose as children grow older.
Through our research we learned that toddlers want to be independent and feed themselves, but lack the fine motor skills to chase down berries rolling around inside a bowl. We observed that kids like to use the sides of their bowl or plate to help scrape food onto their utensil. By making the bowl wider at the bottom and narrower at the top, the side walls curve inward to help guide the food onto the spoon. The variable wall thickness of the plate and bowl creates a heavier, more robust base that prevents spills and accidents. The spoon is also weighted to be substantial enough that kids gain more spatial awareness as they move it around, and its form ensures it doesn't roll off the table when set down.
By building toddlers' confidence and capability to feed themselves with limited mess, family mealtime can be more enjoyable for everyone.