Core77 Design Awards
- Other Years
Burrow is an NYC-based direct-to-consumer furniture company, and their newest modular seating system, the Range Collection, is a major step forward in furniture innovation. The collection was developed to address five core considerations:
1) Efficient shipping: Each module packs into a standard parcel boxes that meet U.S. shipping restrictions, reducing costs and wait times for customers by foregoing "white glove" delivery.
2) Universal parts: The entire system is designed around a Universal Base Platform that enables thousands of custom configurations.
3) Simple assembly: Thanks to a custom, ergonomic handscrew that interfaces with universal connection points, customers can set up any design in minutes, without tools.
4) Limitless customization: Modularity is inherently customizable, and the Range system allows customers to customize, rearrange, expand, or upgrade their sectional with add-ons like tables.
5) Contemporary comfort: The back cushions feature a hybrid foam construction that gives the seat plush, supportive comfort with a clean, structured look.
Together, the result is an intuitive, adaptable, and stylish toolkit our customers can use to imagine their own custom sofa.
There's a proud legacy of data-driven, evidence based work in the design industry, from the Eames' and George Nelson to the detailed research that goes into your iPhone and the apps we use every day. With our new Range Collection, we're proud to keep up that tradition — by creating a new model for furniture tailored to the modern consumer. Our research confirms that people are shopping online and expect that things will be delivered quickly, even for big purchases like furniture. So, we designed a product that fits into an existing logistics infrastructure, instead of trying to force a square peg through a round hole — and the modularity that makes that possible is also a better fit for a contemporary lifestyle. With Range, we set out to explore new territory based on customer insights: Could we make a sofa with plush cushions and big seats, while still fitting in a shippable box? Could we engineer a sectional with even more flexibility, for things like armless arrangements or connected tables? Could we achieve a clean, modern look that still maximized sink-in comfort? The first problem we solved was how to maximize the volume of a standard shipping box — our fundamental constraint — for the cushion, rather than the frame. This is important because we didn't want to vacuum pack the cushions. They had to be soft and ready to sit right out of the box. But that actually ended up influencing the overall form. We made the side panels from single sheets of bent plywood so they'd be incredibly strong, yet thin enough to accommodate the cushions in the box. Then, we designed a universal seat platform — with the same emphasis on thin yet rigid construction — as the foundation for the entire system. One of the things we talk about at Burrow is "engineered simplicity." The top of the seat platform looks pretty straightforward, but the bottom is packed with functionality due to our strategic layout of the system's connection points. That leads us to the second major innovation in the Range system: our universal handscrew. We designed this ergonomic handscrew to completely eliminate any tools and make assembly easy for the customer. It's big and easy to grip, for people of all ages and abilities. And since there's a single, standardized piece of hardware for basically every connection, the assembly experience is super intuitive. You almost don't even need instructions. Range is a simple, versatile modular sectional that doesn't sacrifice sturdiness or stability. We created an innovative system, with a universal seat platform and handscrew, so that Range can be put together and taken apart in minutes, but when it's assembled, it feels like a single, solid piece of furniture. It carries all of the convenience people expect from modular furniture, while delivering on comfort, durability, and adaptability. We're incredibly proud of what we've accomplished with the Range Collection, and feel it's a testament to our research-driven design practice that it's already being embraced in homes around the country.