People who have undergone a mastectomy frequently experience unwelcome cold sensations where they used to have breast tissue, an uncomfortable and isolating feeling. Enter Brilliantly Warm, a warming bra insert designed to combat this discomfort. Designed for everyday wear, Brilliantly Warm's lab-tested warming technology radiates a natural warming sensation that is customizable based on the user's preference. It's safe, reusable, and fits in any bra on any body size. Plus, it can be printed in any color or pattern, giving users the chance to match the insert to their mood and go about their day with confidence.

Design Innovation:

A preventative mastectomy, or the removal of breast tissue due to a cancer diagnosis, is often a life-altering experience. To complicate things further, many women experience waves of overwhelming cold after they have breast tissue removed—a fact that many people are completely unaware of. They often suffer in silence, fighting uncomfortable chills all day—a constant reminder of their surgery. Now, thanks to the warming bra insert from Brilliantly Warm, users no longer have to experience these triggering sensations. The safe, reusable warming pad provides women with a radiant warming sensation, and the compatible smartphone app enables users to tailor the temperature to their needs. This revolutionary product provides a discrete solution to a unique problem and allows women to go about their day with comfort and confidence.

Benefit to User:

In the United States, there is a one-in-eight chance that a woman will develop breast cancer at some point in her life. Brilliantly Warm was created to provide women who have undergone breast tissue surgery or mastectomies a sense of comfort. It offers relief from cold sensations, making users feel comfortable in their body without the need to wear bulky hardware to keep warm. The customizable warming technology is delivered through a removable bra insert. The warming pad is placed inside the bra, where it can easily be removed. The discrete electronic puck sits comfortably on the user's side, generating a gentle warming sensation for the wearer. The device is controlled by a smartphone app which enables the user to regulate their temperature according to their preferences. Brilliantly Warm gives users a sense of control over their temperature and the freedom to go about their day comfortably.

Benefit to Client:

The one-of-a-kind Warm is the first product introduced by Brilliantly. Warm has become a lifeline for women who experience intense cold sensations after a mastectomy and are seeking more control over their comfort. By solving a specific but pervasive problem for users, Warm captured a white space in the market. The discreet, comfortable, easy to use design of Warm gives users all the benefits but none of the burdens that a traditional medical device carries. Plus, when women purchase Warm, they become part of the Brilliantly community, adding a layer of support for their experiences and making them loyal to the brand. Thanks to Warm, Brilliantly customers are engaged and grateful—and eager to see what Brilliantly has in store for them next.

Benefit to Society:

Warm helps women feel their best. Instead of dealing with the physical discomfort and triggering memories of surgery that cold sensations can provoke, users can live their most comfortable and confident lives. Plus, Warm is an extremely energy-efficient and long-lasting device. The device optimizes battery power in two ways. First, the positive temperature coefficient fabric warms the body quickly and efficiently, consuming as little battery power as possible. Second, users can control the length of the session and the intensity, which also helps reduce the drain on the battery. By saving battery power, Warm helps cut down on battery replacement frequency. As an added benefit, the warming fabric pads of Warm are reusable and can fit into any bra, making them more versatile for repeated wear and reducing Warm's environmental impact.

Appropriate Aesthetics:

Warm was designed to produce a natural feeling of radiant warmth while simultaneously being comfortable and discreet for the user. Therefore, the device is not intended to draw attention. The puck that holds the electronic components was designed to be as small as possible to avoid adding extra weight to the device. That hardware component is made to sit on the user's side under their arm so it can be easily hidden and held in place by their bra. The warming pad is made of a spandex/nylon blend that is comfortable and breathable – like any bra or undergarment. Warm was designed to be simple - it does not require adding an extra step or extra clothing, and it can fit any bra at any size. There are no extra attachments needed, as the device is intended to seamlessly integrate into the user's lifestyle.