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Student Notable

Visual Communication Award

Core77 Design Awards 2022

Results Announced for Community Choice Prize See All Winners

A Book of Signs

"A Book Of ___ : "investigates the study of meaning through the concept of semiotics. The information is conveyed appropriating the structure of a dictionary, which enables the reader to examine the particular elements of semiotics from the spoken words, to the written words and to the mental concepts. Each tab leads to a different part of the narrative that leaves the reader with a question: what does the word "language" really mean? When the reader flips the pages in this book. The size of the images and size of the typography keeps getting smaller and smaller. The definition of an “image”, of a certain “word”, of how we receive information becomes vague and reconstructs along the experience of reading. Typefaces used: Monument Grotesk, Sirba

The Signifier is the sound associated with an image of something. The Signified is the idea or concept of the thing. The Sign is the object that combines the signifier and the signified into a meaningful unit. "A Book of Signs" starts with a series images of apple. One of the most common object that we see on a daily base. When the reader flips the pages in this book. The size of the images and size of the typography keeps getting smaller and smaller. The definition of an “image”, of a certain “word”, of how we receive information becomes vague and reconstructs along the experience of reading. The content of each chapter includes the myth language in the Tower of Babel, a lecture transcript about how language works in our brain taught in Yale University, some written books on linguistic and articles about the future of language. It ends with a series of shoes, doing the same gesture of scaling from big to small.

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Results Announced for Community Choice Prize See All Winners
  • Honoree

    Jincheng Shi

  • School

    ArtCenter College of Design

  • Project Team

    Designer: Jincheng Shi

    Instructor: Brad Bartlett

  • Category

    Visual Communication

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