Core77 Design Awards

  • Winners
  • Categories
  • Jury
  • About
  • Other Years
    • 2020 Awards
    • 2019 Awards
    • 2018 Awards
    • 2017 Awards
    • 2016 Awards
    • 2015 Awards
    • 2014 Awards
    • 2013 Awards
    • 2012 Awards
    • 2011 Awards
  • Sign up / Login;

Student Notable

Visual Communication Award

Core77 Design Awards 2021

Community Choice Prize Category Winner See All Winners

Bello's Restaurant Identity

Mangia! Bello's is an Italian restaurant located in Philadelphia Pennsylvania, started by a family wanting to honor their grandparent's recipes. The menu is made up of classic Italian dishes that the owner's grandmother would cook to feed her eight children. Bello's homemade pasta brings even more authenticity to the Italian environment along with their many choices of local meats and cheeses for a personalized charcuterie board. Bello's is a place that embraces family and community, they offer a training program for aspiring chefs every month, getting them ready for the competitive restaurant industry and teaching them their signature family's recipes along the way.

Cookbook Cover

Cookbook Spread

Chalkboard

Coasters


Bello's concept was inspired by the restaurant's origins mixed with the modern environment of Pennsylvania. Coming from a little town in Italy, the owner's grandparents brought not only their traditional Italian dishes, but their 'family is everything' mentality that greets every mouth to feed with a warm hug and a full plate of pasta. Bello's prides themselves on their fresh pasta made daily, shown through hand done icons of various kinds of pasta, Bello's fully embraces the one-of-a-kind shape each pasta takes in their kitchen. The restaurant's owners came from a large family, full of all sorts of characters, but weather they were sisters, brothers, or neighbors, they were considered family. The mixture of multiple typefaces to create the logo, titles, and wall graphics in the restaurant show the exciting, varied, and lively group of Italians in the family. Bello's wanted to bring as much of the personality of their grandparents into the restaurant as possible so both the cookbook and the graphics throughout the restaurant contain classic Italian phrases often heard from their grandmother in the kitchen.

The menu board is made up of a thin piece of wood with the logo laser cut on the bottom. The wood is stained a warm chestnut color to bring out the red in the various brand elements throughout the restaurant. Bello's wanted bold design which called for a striking color palette of white, black, red, and occasionally orange. While very colorful people, their grandparent's kitchen was filled with the classic white porcelain dishes, creating a clean canvas for their bright red pasta sauce to be painted across. The simple color palette mixed with the various type forms and hand done icons create a bold but personal identity that Bello's family prides themselves on.

Share This
  • Y1
  • m1
  • H1
Community Choice Prize Category Winner See All Winners
  • Honoree

    Claire Biordi

  • School

    Savannah College of Art and Design

  • Category

    Visual Communication

  • View More Information
    x Website
    ` PDF

Core77 Design Awards 2021

  • Built Environment
  • Commercial Equipment
  • Consumer Technology
  • Design Education Initiative
  • Design for Social Impact
  • Furniture & Lighting
  • Health & Wellness
  • Home & Living
  • Interaction
  • Packaging
  • Personal Accessory
  • Service Design
  • Speculative Design
  • Sports & Recreation
  • Strategy & Research
  • Tools & Work
  • Transportation
  • Visual Communication
  • Keyshot Prize
  • Stratasys Prize

K

{

Welcome

  • YSign In with Facebook
  • mSign In with Twitter
  • USign In with Linkedin
OR
  • jSign In with Core77 Account
  1. Forgot password?
  • Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

  • YJoin Now with Facebook
  • mJoin Now with Twitter
  • UJoin Now with Linkedin
OR
  • jJoin Now with Email
  • Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

  • Cancel
  • © 2022 Core77, Inc. All rights reserved.
  • Terms
  • Privacy Policy
  • Contact
  • Advertise
  • About
  • )
  • m
  • Y
  • '
  • S
  • © 2022 Core77, Inc. All rights reserved.