Gem garden is a high-end Chaoshan restaurant located in the center of Shenzhen, a first-tier city in China. The per capita consumption reached more than 1,500 yuan. Taking advantage of the Mid-Autumn Festival, they launched a gift box for their own brand, named "Moonlight". The design needs to express the hometown "coastal city Chaoshan".

A Chaoshan window type is designed outside the box, the hollow treatment combines the full moon in the transition page inside the box, showing the moon looking out of the window from home.

When the Mid-Autumn Festival is coming in China, every brand will launch a lot of Mid-Autumn gift boxes, most of which are represented by bright red and colorful illustrations on the outer box. But the overall blue tone of the "Moonlight" gift box is quiet and beautiful. The overall design of opening and opening the story at the same time also gives people more space for imagination.

The task of the design is to express the moonlight of the hometown. Through the hollowing of the outer box (Chaoshan flower-shaped window) and the bronzing of the details, combined with the full moon in the box reflects the concept of the moon and light.

The aesthetics of the whole design is a low-key narrative with delicate emotions, the appearance is low-key. The prominent theme "Moonlight" combining inside and outside gives people space for thinking and imagination. After opening it, can found the completeness of the story. The corresponding pictures presented the Mid-Autumn festival night at the seaside of the hometown to the whole package.

In recent years, the design of Chinese Mid-Autumn Festival gift boxes has become more and more complicated, far beyond the value of the products inside the packaging. Without increasing the design cost for excessive craftsmanship and structure, a distinctive design can be completed through appropriate details and ingenious creativity.

When the Mid-Autumn Festival is coming in China, every brand will launch a lot of Mid-Autumn gift boxes, most of which are represented by bright red and colorful illustrations on the outer box. But the overall blue tone of the "Moonlight" gift box is quiet and beautiful. The overall design of opening and opening the story at the same time also gives people more space for imagination.

With the expression of the brand's own tonality and design, the blue-toned gift box is used in traditional Chinese festivals, which jumps out of consumers' impression of the general red gift box. Make consumers have a greater memory of the design and brand differences of this gift box. All sales will be completed in more than a month before the Mid-Autumn Festival. It will influence the more diverse thinking and exploration of traditional festival-related design in China in the future, so that it is not the same as red and other festive colors and elements.