Concept

The Artisan Vinegar is a DIY kit with a glass bottle for making NG fruit into healthy vinegar. Consumers can choose ugly fruit or perishing fruits at the supermarket produce section, produce markets, or small farmers' markets and the vinegar flavor they like. It includes a manual. The glass bottle can be brought to the sales outlets for recycling. Food waste is minimized, and sustainability is promoted.

The glass bottle of the Artisan Vinegar is made of commonly recycled brown glass by the bubbling process, and the shape of a bamboo ladle conveys the reminiscence of traditional vinegar making. The bubble pattern on the bottle echoes the bubbles of vinegar fermentation.

Background

Problem.01

Every year, one-third of the world's food (about 1.3 billion tons) is wasted, resulting in an economic loss of US$727.3 billion, and 25% of the waste comes from fruits and vegetables.

Problem.02

The glass will have some manual traces or small bubbles, high-temperature processing environment to produce "no manual traces without any small bubbles" probability is almost zero, but basically does not affect the aesthetics, not to affect the internal quality and use.

Interviews and feedback|Fruit Store/Orchardist

Artisan Vinegar cooperates with fruit farmers to obtain cheaper ugly fruits and vegetables, and in cooperation with fruit traders to sell DIY brewed vinegar bags, without affecting labor costs, ugly fruits and vegetables can also be sold in a shorter time period.

Interviews and feedback|Glass industry

Nearly 1 / 4 of the glass bottles will be eliminated after they are made, and some will be returned when they are sent to customers, so they can only be taken back and smashed again, which wastes a lot of resources and economic costs.

Concept

The Artisan Vinegar is a DIY kit with a glass bottle for making NG fruit into healthy vinegar. Consumers can choose ugly fruit or perishing fruits at the supermarket produce section, produce markets, or small farmers' markets and the vinegar flavor they like. It includes a manual. The glass bottle can be brought to the sales outlets for recycling. Food waste is minimized, and sustainability is promoted.

The glass bottle of the Artisan Vinegar is made of commonly recycled brown glass by the bubbling process, and the shape of a bamboo ladle conveys the reminiscence of traditional vinegar making. The bubble pattern on the bottle echoes the bubbles of vinegar fermentation.

Brand Appeal

Artisan Vinegar inherits the artisanship of vinegar officials in ancient times, offering fun experiences of pure brewing, soaking, tossing, and bubbling fermentation of fruit vinegar. One layer of sweet fruit and one layer of crushed sugar result in the change of flavor attributed to the fluctuation of temperature and the passage of time. Artisan Vinegar creates the fun of vinegar making.

Brand Story

"Shou Yang Qu" describes that vinegar has been a kind of seasoning in daily life since ancient times, which can enrich the color, aroma, and taste of a dish. In ancient times, the craftsman who made vinegar was called "acyl man", and the official of vinegar making was recorded in "Acyl Man in Charge of the Five Qi (wine, alcohol)", in which vinegar was regarded as "precious product" with a history of 1,000 years.

Packaging concept

Ugly Fruits × Flawed Glass

Defective products are given a chance for rebirth, just like vinegar per se, giving fruits a chance to be repurposed.

Ugly Fruits × Recycled glass

Everything has cracks, and that's the opportunity for light to come in." The light traces the undulating surface of the bottle for a subtle glow, just like the opportunity to revive the fruits that have been discarded by people. Artisan Vinegar uses "imperfections and gaps" as its imagery and brings sustainability to the vinegar-making experience by focusing on glass reproduction and the circular economy of food.

Bamboo|styling concept

The shape of the bottle takes its connotation from the ancient natural bamboo vinegar ladle and incorporates the act of ladling vinegar by adding a handle to the upper edge of the measuring cup, echoing the cooking action of ladling vinegar and adding seasoning.
The most common brown and green recycled glass is used, and the bubbles produced by the fermentation of vinegar reflect the natural pattern and color of bamboo, embodying the image of a bamboo knot in the brand for the public to make vinegar friends through the Artisan Vinegar experience package.