Core77 Design Awards
- Other Years
This is tea packaging box made of a variety of teas. There are 18 small boxes inside the box, each individually styled box contains a small Pu'er tea.
The purpose of the design is to hope that the packaging is both simple and rich. However, most of the similar tea packaging design on the market mostly maintains a single design style, traditional, conservative, monotonous and boring. When the tea packaging is highly similar, it is necessary to discuss the innovation and independence in the current tea brand design.
First, we need to design from the logo of the product. The logo is split and redesigned by a Chinese word "tea". The normal font design is complete, The split font implies the tea brand is made up of a variety of blends. Using this concept to guide the entire package is a design thinking of split, reorganization, diversification and mixing.
In the packaging design, we used light grey as the main color. The simple and low-key outer box can well maintain the low-key and quiet of Chinese tea culture. When the box is opened, the pictures inside the box are independent. Through the different information design of the layout, fonts and colors, the information is rich and experimental. The independent design style of each small box seems to tell a different story. Each work has its own characteristics, but can be displayed in the same space, with a variety of beauty. Together, it presents the independent visual experience of the brand like an art exhibition.
Finally, the design of the whole package realizes the differentiation of design through graphic creativity, without excessive technology, structure and material, which can well guide the society to attach importance to graphic design creativity in packaging. Reduce the waste of crafts and materials, and promote sustainable thinking of the society in the concept of environmental protection and cost saving.