Skrolla is a designer lounge chair for residential or contract use. It is extremely comfortable due to its unique bent wood curvature and ideal dimensions and seat angles. It is constructed in a completely new way for a chair, from only six wood parts (utility patented). It features a single scroll-shaped seat and arm part, and a backrest, which are each formed from 13 layers of plywood veneer. The legs go through the seat bottom of the scroll, and secure to the underside of the arms. This leg attachment method securely locks in the legs without the need for additional bracing underneath. The larger diameter of the leg below the seat carries the weight of the chair like a shoulder. The backrest curves around and enters the scroll opening in the back, where it is mortised into the back legs. Skrolla comes in walnut, rosewood, natural oak, or ebony ash.
Skrolla features a revolutionary new way to assemble a chair, and as such, it has a completely fresh and unique appearance and comfortable seating position.
The Problem: Most designer lounge chairs are bulky, heavy, complex to manufacture, expensive, and look too similar. They needed a new approach.
A lounge chair embodies the very best of what design can be. A great lounge chair is comfortable, beautiful, and wonderfully revealing of its materials and processes. This is Skrolla.
Skrolla's construction is so novel it was granted a utility patent. Thirteen layers of veneer are epoxied together then placed in a vacuum bag which pulls the veneer over a form. When the epoxy sets, the scroll shaped seat becomes very rigid. The seat pops right off the form due to the wide draft angle, which is also the ideal seat recline angle. The seat and back are then cut to shape, and holes are drilled for legs which are inserted and glued to the underside of the arms. The backrest then mortises into the back legs (see video for complete process).
The legs are 1.5" in diameter at the bottom and 1.25" in between seat and arms, so the sitter's weight rests on these four "shoulders."
Skrolla has only six parts (four legs, a seat, and a back). There is an optional upholstered seat cushion.
Skrolla is lightweight but extremely strong due to its unique "scroll box" construction.
Skrolla advances the category just as the Eames chairs did 75 years ago.
Skrolla's appearance says it all. It is graceful, flowing, warm and welcoming—just what you want from a lounge chair. It has personality!
The design is aesthetically economical and pure. There are absolutely no unnecessary design elements.
The curved seat and back are in perfect harmony, especially seeing as the back curves in between the scroll arms and attaches to the back legs.
The legs, which are thicker under the seat to support it, visually reveal their weight-bearing function perfectly.
Skrolla's look is extremely unique. There is simply no other chair like it.
BENEFIT TO USER Skrolla is a beautiful and comfortable lounge chair that enhances one's daily life. You can cozy up in it, work in it, or even take a nap in it. It also enhances its user's interior environment because it is so graceful. The arm tops are wide, flat, and horizontal so you can rest a drink or smartphone. The arms also feel great to caress, as they are rounded like one's thighs.
The reason Skrolla is comfortable is that it is based on human factors science and rigorous testing, including:
The seat tilts down and back at 16 degrees so it relaxes your lower back and you don't slide forward.
The angle between the seat and the back is 102 degrees—perfect for a comfortable lounging position.
The top of the back is just the right height to rest your head back if desired.
Skrolla is so comfortable it doesn't need upholstery (although it is offered as an option).
BENEFIT TO SOCIETY Chairs have been a part of our society since the Stone Age. There have been countless attempts at creating new chair designs—especially over the last 100 years—but most fail in appearance, comfort, or manufacturability concerns. There is even a "design culture" around chairs because they embody everything that design aspires to be: a beautiful form, superb functionality, appropriate materials, and a wonderful user experience. Skrolla excels at all of these aspirations for what a truly outstanding chair should be.
Skrolla is true American design. It was designed in California by an American designer and made in the USA, like in the Herman Miller or Knoll tradition.
Skrolla's few all-wood parts are sustainably harvested, so it is highly environmental. The inner veneers (between the top and bottom layers) are low-cost, low impact white pine. It is also lightweight, which reduces the shipping environmental footprint.
BENEFIT TO BRAND BRAND POWER: When entering a market, it is essential to make a statement so you get noticed. Skrolla does just that. I's brand will be built on its truly fresh, unique, graceful and friendly design.
FINANCE: Skrolla is protected by robust Utility and Design patents, which are establishing a great foundation for a value-building I.P. portfolio.. The profit margin is about 40% so it's a good business proposition too.
PUBLIC RELATIONS: Skrolla was an instant Top 5 winner on the TV show "America by Design" 2022, which gave it instant notoriety, credibility and wide market reach.
STRATEGY: In the case of Skrolla, "leveraging design as a market differentiator" is the complete business strategy. The design is a fresh stand-out in this old product category.