Core77 Design Awards
- Other Years
FURNITURE THAT PRINTS
Architects and designers who run small studios, work with tools and devices that need to better complement their spaces and adapt to the way they work. When it comes to large format printers, current solutions don´t fit their expectations. In contrast, the new Hp DesignJet Studio blends with their workspaces through a furniture archetype and adapts to their workstyle by making printing technology less intimidating and more accessible to all creative disciplines.
These days, almost anywhere can become a workspace as long as the right tools remain accessible. According to C-Space research, 50% of employees are working between the home and the office (hybrid model). Therefore, it is more important than ever that office equipment supports this flexible workstyle. Architects and designers who run small studios, rely on equipment and technology that compliment their workspace and adapt to their workstyle. When it comes to large format printers, current solutions don´t fit these expectations. Plotters are often placed in the most hidden parts of the office because they are bulky, noisy and do not reflect the style of most workspaces. Consequently, this makes printing a chore and breaks the workflow of productivity. In contrast, the new HP DesignJet Studio blends with the workspace by reframing printing technology from mundane equipment hidden in the backroom into a piece of furniture you want displayed in your space. It adapts to their workstyle through mobile printing that supports remote team work, a one-click print submission interface that manages multiple files simultaneously and a retractable job collection basket that declutters the space. This new printing experience aims to democratize large format printing by making it less intimidating and more accessible for all creative disciplines.