Core77 Design Awards
- Other Years
NDD supported KeepTruckin ("KT") in the design their industry-leading AI dashcam, re-defining the relationship between truckers and fleet managers. The KT AI Dashcam using two-sided cameras (in vehicle and forward) to instantly detects and alerts drivers on unsafe behaviors with industry-leading accuracy and enables drivers to flag on-road incidents for fleet managers to review for trucker exoneration. Fleet managers receive rich, actionable insights, and drivers are automatically coached on correctable behaviors when they complete their trip. Design cues taken from home IoT devices and unified UI design positions the dashcam as an approachable and welcome aid to truckers.
In a sea of companies intent on designing austere devices that match the rugged lifestyle of trucking, the KT dashcam takes a different approach. NDD has innovated on the design language in this space recognizing that for truckers, their truck is their home. With its clean form and simple UI, the dashcam removes unnecessary design clutter resulting in a respectful, intelligent device with intuitive interaction.
Key features of the AI Dashcam include industrial-grade reliability, 1440p crystal-clear HD video resolution and a wide field of view for more coverage; up to 104 hours of camera storage; and a built-in Quick Capture feature button to instantly initiate an automatic video upload to safety departments.
With its two-sided cameras (in vehicle and forward), KT's dashcam is a travel companion, truckers are protected from liabilities associated with the uncontrollable environment outside of the truck including other drivers on the road. Truckers also have peace of mind on long hauls knowing that the dashcam will alert them if they start exhibiting unsafe driving behavior. KT's advanced event intelligence technology and in-house safety team analyze the dashcam's content to determine context and severity, and then will automatically coach the driver. Fleet managers can reduce accidents up to 30% with the AI dashcam's combined real-time in-cab alerting, automated coaching, and productive insights from KeepTruckin's proprietary risk model software, DRIVE.
NDD has complimented KeepTruckin's industry-leading technology with a premium and approachable hardware design language that provides a fresh elevated option for fleet managers and truckers, with a symmetrical camera placement for optimal user experience in both US & EU markets. Additionally, NDD has considered ease of installation creating a tool-less mount for the dashcam enabling a quick and intuitive install.
Over the last decade, the national safety council has reported a 36% increase in the number of fatalities caused by truck crashes, the vast majority of which were the occupants in other non-truck vehicles. Considerate hardware design, intuitive UI, and easy set-up will aid in KT dash-cam appeal and adoption with fleet managers across the US and EU resulting in 30% less crashes within their fleets. Leveraging the data and AI from the dashcam KT enables drivers and fleet managers to drive safer, helping to ensure public safety on our roads.
The clean, quiet form of the AI Dashcam is complimented with its smart capture and interaction zone, highlighted with a glossy finish and a single band of LED that unifies the cameras on both sides of the product.
The symmetric design enables intuitive use in both US and EU markets, while the dashcam's tool-less adjustable mount supports quick installs.
Color is subdued to limit distractions in the driver's field of view while a texture change highlights the smart zone creating functional visual interest. The 'privacy' bright orange lens cover accessory creates comfort at a glance for both truckers during rest and managers in sensitive delivery zones that the dashcam is not recording. The accessory was intentionally designed as a bright add-on product to instill confidence in privacy at a quick glance.