JAC< is a compact, foldable electric powered scooter for urban use. The vehicle is lightweight and folds to a compact package. This makes for a perfect solution for commuting or use in the city. JAC< charges in your car or in your apartment.

Original client request was the development of an electric satellite vehicle to the car. This narrowed down to an electrical 2-wheeler/scooter There are several electric scooters currently in the market. Nearly all of them are reworks from fuel scooters, DIY solutions or toy-like products. The goal we set out for ourselves was to create a serious product with a design quality to it that you can use to comfortably ride several miles on. The product had to be light-weight, fold compactly, have enough range and technically superior to anything else on the market. and all of this for a competitive retail price.

The brief as mentioned above was already result of long discussions between agency and client. Main point that we brought to the table was how we could persuade a life-long car driver to get out of his car and step onto a scooter. We defined a number of ingredients to achieve this:

- the driver should have a sense of pride in the scooter (posessing a car-like quality)
- the driver should look good on the vehicle (snowboard feet placement)
- the scooter should integrate well in the car (charging dock in the trunk)
- the scooter should possess state-of-the-art technology
- the scooter should provide a smooth and agile ride

Research In this phase, we have researched currently available offerings and concepts, looked into available space in the car, and developed a Program of Demands. A target cost price was based on the development of several business cases that we could foresee at this point.

Concept Development
In this stage, a lot of focus was put on different driver positions on the vehicle, and folding mechanisms to fold a full-feature vehicle into a compact package.

Refinement
We built a quick geometry model of the selected concept to test driving position and comfort. This model was adjustable, so we could find out the preferred geometry. The model was tested on a large variety of users (age, dimensions, gender) Then we translated the selected concept to a final visual design. The final concept was also executed in a visual scaled model.

Development
In development stage, the vehicle was detailed up to the last detail. Electronics design has been outsourced to one of our partners.In this phase, there was a constant balancing of conflicting demands (range vs. weight, compactness vs. comfort, range vs. cost, etc.)

Prototyping
We created a first prototype according the final design. This model was used to mechanically and electronically test the vehicle, to test the market and to attract extra funding for the project.

Pre-production
this is where we are now. We have translated all feedback and findings from the prototype into a final design, and currently moulds are now being prepared to start up production.

JAC< is a solution to the increasing difficultly of driving around town where congestion and city governments reduce auto traffic in inner cities. On its own, in combination with a car or public transport JAC< provides an alternative for the modern urban commuter.

Research shows that 50% of all car trips are less than 2 miles. JAC< is an easily foldable electric powered scooter, environmentally friendly, modern personal transporter that aims to provide a better alternative to this.