Blendtec R&D Team
Blendtec Stealth – Quiet + Smart in a Blender
Blendtec
Blendtec Stealth – Quiet + Smart in a Blender
Team Credits:
Blendtec R&D Team: Dave Throckmorton, Sterling Kingdon, Kory Robins, Mark Mclane, Reed Stout, Manny Carreon
Electrical Engineer: Cody Hardcastle
Blendtec Stealth – Quiet + Smart in a Blender
The Blendtec Stealth is a powerful commercial blender that integrates the latest sound reducing technology, an intuitive touch interface and USB delivery of customizable blend cycles. This allows coffee houses and eateries to serve up blended recipes without the noise discomfort associated with other blenders. The web app with our extensive library custom blend cycles, combined with USB programming functionality makes maintaining a fleet of blenders fast and simple.
2. The Brief: Summarize the problem you set out to solve. What was the context for the project, and what was the challenge posed to you?Restaurants, smoothie shops, coffee houses and other eateries are constantly on the lookout for ways to expand their menus and attract new customers. Adding blended drinks to a lineup is almost always a profitable venture. Blended menu items, however, come at a cost. As a veteran innovator in the commercial blending world, Blendtec has long known that one of the primary frustrations for restaurant operators is the amount of noise generated by high-powered blenders, which tends to disrupt customers’ dining experience. As we set out to create the quietest blender in the world, we stumbled across other needs that have never been addressed. Consequently, we found new problems to solve—problems that not even our customers acknowledged. For instance: Different recipes require specific blend cycles. In order to consistently make a variety of drinks, dips and sauces with just the right texture and consistency, operators need blend cycles that are easily customizable to their needs. Another discovery: Keeping all of the blenders across a fleet “in sync” with each other can be costly and time-consuming – especially among larger franchises such as Denny’s or Starbucks. Finally: Many bars, restaurants and even coffee houses operate in a low-light environment. Thus it can be a challenge to see and understand blender controls—especially among newer employees who are still learning the ropes of their job.
3. The Intent: What point of view did you bring to the project, and were there additional criteria that you added to the brief?As longtime blending experts, we have amassed a deep knowledge of the subject and wanted to impart our expertise to users for their own use. The goal was to empower the user with all the tools he or she needs to adapt our products to their individual customers’ needs. To accomplish this, we needed a simple way to make this data accessible—in the form of a web-app.
4. The Process: Describe the rigor that informed your project. (Research, ethnography, subject matter experts, materials exploration, technology, iteration, testing, etc., as applicable.) What stakeholder interests did you consider? (Audience, business, organization, labor, manufacturing, distribution, etc., as applicable)We looked at blenders currently available in the market place and based a number of our design decisions on improving upon the current market offering. We also discussed with our current customers through our sales staff what they did and did not like about the current blender offerings and tried to find ways to address their pain points in the Stealth design. In our research we discovered several opportunities that had the potential to completely amplify how a blender can meet our users’ needs. One important insight was the need to pass along our blending knowledge to our users, who could then load that data onto the blender in the way they know best. We identified all the new technologies we wanted to look at using as we developed the Stealth and worked through feasibility analysis and proof of concept prototypes before incorporating them into the overall design. The overall design was prototyped, evaluated and iterated on several times to arrive at the final design. During the design the main stakeholder interest we considered was the customer/end user. We also put a lot of effort in making the Stealth easy to manufacture.
5. The Value: How does your project earn its keep in the world? What is its value? What is its impact? (Social, educational, economic, paradigm-shifting, sustainable, environmental, cultural, gladdening, etc.)Ultimately, the Stealth blender is about empowerment. It empowers foodservice operators to expand their menu offerings without the loud noise of a typical high-powered blender. It untethers the machine from the manufacturer, enabling the updating and syncing of multiple blenders fast and simple with the use of Blendtec’s blend cycle app and USB connectivity. Simply stated, the Stealth blender makes foodservice operations more versatile without adding noise or complications.
6. Did the context of your project change throughout its development? If so, how did your understanding of the project change?We have customers throughout the world, each with a different set of tastes and needs. The Stealth provides not only powerful performance coupled with uniquely quiet operation, but also offers the flexibility to cater to customers’ tastes, no matter where in the world they may reside.
span class="question">7. Does your project have nutritional elements? If so, are these elements available and affordable on a global or local level?Since the smoothie revolution in the 1990s, Blendtec has been a trendsetter in nutrition. Its blenders liquefy raw foods and other wholesome ingredients quickly and easily, which has created innumerable Blendtec fans in the green smoothie market. Our machines are perfect for delivering recipes that accommodate a huge variety of nutritional needs, from gluten-free cooking to infant tube feeding to making vitamin-rich foods more palatable and easily consumed.
A main stream product that reminds us how clever tech industrial design can be.