This shop has two faces, white and black. This two colored triangular pattern rhythmically dances in the shop. It looks that there is no border between the wall and commodity. The combination of white and black is gently changing on the wide wall. This flexibility embodies the versatile possibility of BAOBAO.

This long and narrow shop is 9 meters long and 1.5 meters wide, which is like an alleyway. We had to make this passage attractive as a shop space. Although customers can not catch a whole image at once inside the shop because of this disadvantageous location, we positively attempted to make use of this unique condition. We do not expect that they enjoy the entire flow of the gradation design on the wall in a moment. The state of combination in black and white colors depends on their walking speed. It is more important for them to happen to find a changing scene on the wall during shopping. This discovery would give them a fun as passing through this passage.

As it was necessary to avoid recognizing this shop as a thoroughfare, what we should have considered was how we could make customers slow down inside the shop. For reaching this succession, the wide and flat wall had a key to improve the design. We gave a visual interest on the wall, which looks like a screen. This gradational graphic using a combination of the triangular pieces in black and white does not move, however it looks as if they are dancing in rhythm on a screen when customers walk forward. Only when they walk inside the shop, it visually moves. This relationship completes a shop space, and leaves from an image of a passage. Moreover, the wide bench was set on the border of the next shop. A shelf or display could be set, however the function of bench strengthens this passage area as a retail shop. Customers hopefully feel more closeness to furniture that just a flat partition wall.  

We find so many decorated retail shops in the world. We guess that this is because a simple design with many blanks might be not accepted from a client. It might look boring and could not satisfy their expectation. However, we should sometimes focus more on the commoditie’s concept than the atmosphere in interior design. A simple and minimum space could stand out the commodities. That is to say, “less is more.” Under this consideration, it had been a rigor to grow idea, on the other hand, we had to throw some idea away to clear the design concept. We believe that we can complete a retail shop, where the commodities look appealing, just after we overcome this rigor. A minimal space is not boring, but satisfies a client if we could find where we should put a great deal of effort to solve a problem. We needed to judge how much we should have decorated the interior to make a moderate container. Minimal construction does not need so many descriptions, therefore shop assistants could easily grasp a whole. This simple understanding would be hopefully made use of the improvement of service. The minimized idea hopefully connects not only design, customers, and commodities, but also all workers in the brand as well.

It is necessary to bring the maximum results in the minimum skill. We should sometimes choose a way not to decorate a lot using the latest materials or technology. It seems that more people have some doubts as “is it a right way to spend so much money for making something new?” or “Does a showy decoration attract customers?” We would say that the clients especially in Japan nowadays do not require the greatest idea in the highest technology, but the biggest excitement at the lowest cost after the earthquake disaster in 2011. However, needless to say, we should cheer up the commercial business and bring much fun into consumption, therefore the attractive retail shops are definitely necessary.  It is important to read the times, and judge how much designer can makes an impact at the least concept.