Toys & Play

Consumer products designed for children or adults for the purpose of activating play and creative exploration. Examples include: children’s toys, board games, art supplies, DIY kits, educational toys, electronic toys, musical instruments, etc.

2026 Toys & Play Jury

  • Jury Captain

    Irene Guerrieri

    Architect and designer for kids Irene Guerrieri

    Born in Rome in 1968, she lives and works in Sarnico (BG), in northern Italy. She took a degree in architecture with a dissertation in industrial design focused on a children’s park project as inspired by Pinocchio’s fairy-tale. From that moment onwards her interest in design and, more specifically, for children has been developing in increasingly practical terms through important collaborations with several well-known firms working in the same field. She teaches this topic at University and Design Schools in Italy and abroad. A large production of house furnishings, interior design accessories, illustrated books and toy-books contributes to complete her professional profile. She has won numerous prizes in design and illustration fields, has published many educational toys and children books, and contributed many important magazines of the sector. In May 2021, she released her book "The toy and its design - From concept to realization. A guide for the designer" published by Franco Angeli. In June 2022, “Shapes and Colours in fairy tales. How a toy can be born from a story” was published by Erickson.