Core77 Design Awards
- Other Years
The pioneer and leading producer of humanely-raised organic and free-range eggs in the US has created a new range of pasture-raised, ultra-premium quality eggs known as Consider Pastures. From their substantial amber yolks to their caring ethos, Consider Pastures is the best and most natural choice.
In an expanding world of options, Consider Pastures establishes a more emotive connection with people as well as a golden standard in the world of eggs.
We partnered with Consider Pastures to create a brand design that matches their mission to always provide the best that nature has to offer. The brand's responsible farming principles ensure the eggs are sourced from small family farms utilizing pasture-raised environments where hens roam and behave naturally. Consider Pastures takes people into every element of the story, giving the product pride of place be it on the farms or in the kitchen.
The revival of the classic carton is an immediate commitment to doing things elegantly and choicefully. A geometric egg pattern is introduced on the top of the pack and carried through on the side panels to boldly celebrate the naturally large and imperfect shape of the egg. When stacked on-shelf, the ownable pattern creates continuity between each carton making a wallpaper-like appearance.
The Consider Pastures brand monogram is inspired by the Phi symbol and the golden ratio, which suggests that the brilliance and infinite detail that naturally occurs in nature is the ideal standard for beauty. Accented in gold, the monogram, 'hand-gathered' seal and embossed messaging parallel the hand-crafted approach to raising and sourcing eggs through the packaging design. The warm color palette and discoverable details enable the design to go deeper than the surface.
Consider Pastures is reconnecting to nature and its discerning consumers, with a thoughtful, stand-out design to deliver the golden standard in eggs.