Core77 Design Awards
- Other Years
JUMP is bike share electrified. We create the hardware and software so you can go farther, get there faster, and have more fun. JUMP bikes are designed in Brooklyn, NY by people who love bikes and care about the future of our cities. With our mobile app, users can find and unlock our bikes, ride to their destination with the ease of electric-assist, and lock them to any bike rack to end their trip – all for roughly $2.
Our bike is designed from the ground up to deliver safety, ease of use, affordability, and durability with a beautiful and joyful mode of electric transportation. Whether you need an affordable commute, to make it across town during rush hour, to conquer neighborhood hills, or just want a fun way to get around, JUMP transforms how you move about your city. And, it's often faster and cheaper than taxis, car-sharing, and other public transportation modes.
JUMP is experiencing industry-leading adoption in the cities we operate because of the product experience. Our electric bikes provide a familiar, yet revolutionary, mode of transportation that appeals to a broader audience, changes preconceptions, and increases overall urban livability.
The team set out to engineer the most meaningful improvements to the bicycle since it was invented 200 years ago. We designed the JUMP bike upon the foundation of seven years of experience delivering bike share hardware and software in over 40 markets across the globe. Our goal was to build a complete solution for personal urban mobility – one that could provide an exhilarating experience but endure years of intense use. JUMP is the result of that pursuit – it's the embodiment of our passion for bikes and everything we know about usability, durability, manufacturing, technology, and design.
Nick Foley, Chief Product Officer
After studying industrial design at Pratt University, I started building custom cargo bikes at a local bike shop in New York City. My goal was simple. I wanted to make bicycles more useful for more people, for more types of trips. That's why when approached in 2010 by Ryan Rzepecki, the JUMP Bikes Founder and CEO, I jumped at the opportunity to revolutionize bike share.
At the time, stationed bike share was booming in major cities around the world. Auto-centric cities like New York City, Boston, and Washington DC were experiencing seismic shifts in how people perceived and used bikes. Meanwhile, JUMP Bikes (previously Social Bicycles) started to rethink the very fundamentals of bike share design. We took the technology from the stations – the GPS, the payment system, the customer interface – and moved it to the bike itself. This flipped bike share on its head. By removing the need of costly stations, and allowing users to conveniently lock up our bikes at racks, we created a more cost-effective system and a more reliable bike share experience. JUMP Bikes was the first to bring a Smart Bike to market, and now the first to bring dockless electric bike share to the United States.
My passion lies in combining deep domain expertise with a lust for timeless design. I seek to build complex systems that present themselves to the user as a simple, though magical experience. The first user interaction with the product is the moment we live for. We built the best mobile app, cloud technology, electronics, vehicle platform, and fleet management to come together into the subtle, but life-changing, experience of a beautiful and exhilarating e-bike. A bike that is ready for you to use whenever and wherever you need it.
When we started the JUMP bike design process, everyone in the bicycle manufacturing industry knew that e-bikes had the potential to revolutionize the bike movement, but a great e-bike alone doesn't holistically address the common barriers to biking: cost, storage, convenience, physical ability, and personal safety. These factors guided our design process and this powerful opportunity to bring together technology and design in a way that makes biking fundamentally easier and more enjoyable for more people.
JUMP BIke's creation process is founded upon the simultaneous obsession with almost-microscopic bike details and the comprehensive understanding of how those details aggregate throughout the entire bike share system. Rapid iteration and constant re-evaluation of design criteria is vital to managing these two vastly different scales of understanding. In that process, a design brief is not a static document, and needs to evolve dynamically and drastically during the development process to keep up with the pace of technology and the industry we're shaping.
From that mindset, anything that speeds up the time to a physical prototype is something we pursue tirelessly. During the development stage of the JUMP bike, we designed and built a custom large-format 3D printer which allowed us to continuously print full-scale bike mockups. We created real-material CNC prototypes years before we were ready for production tooling. We took dozens of trips to our manufacturers during development. And we sought out vertically integrated partners who could make our designs responsive throughout the entire process of shaping raw materials into finished products.
The outcome of this incredibly fun, deeply challenging process is a product that preserves a beautiful aesthetic and polished user experience while still mastering the difficult realities of bike share use. On a technical level, the common failure points of a consumer bicycle have been re-imagined and re-engineered: screws, cables, exposed metals, removable components, etc have all been protected and integrated. This is crucial to a theft-proof, weather-resistant vehicle that lives in public space.
All of the touch points on the bike – the saddle, seatpost, brake levers, handlebars, handling geometry – have been custom designed for maximum ease of use, building on the best characteristics of two centuries of urban bicycle design. Electric-assist is tightly integrated into the shared bike experience, providing industry-leading responsiveness and a human-electric harmony that delivers a boost up to 20mph whenever the rider pedals. This must be felt to be believed.
On a visual level, we fought to make the form, color, and branding striking and bold. The bike's aesthetic serves as a beacon for this new mode of transportation and the revolutionary user experience it delivers. This color and brand are incredibly important to us – not just because the bright red makes it easier to find our bikes on the street, or our riders more visible – but because it signals a new era in urban mobility. The JUMP design is about showing that technology can be fun, that it can make the visual identity of cities more vibrant, and that an equitable, low cost mode of transportation can be fundamentally cooler than everything that preceded it.