One size DOES NOT fit all. There are approx. 24,000 business class seats flying over 8 hours per trip with the World's top 20 airlines. In nearly every case, the current layout of the design is compromised for each position by relying on a single seat mechanism for work, rest and play. Conservatively speaking, if at least a third of those passengers are awake in a flight segment then at least 8,000 people are aware of the limitations of this compromise – even if asleep.

The goal is to design for the individual requirements of premium travel.

We set out to REMOVE the compromise of using a seat for every travel function.

Starting with the Zone A of a 777 (and other cabins), we created a true working and dining position in addition to creating a proper sleeping area.

Our new product has substantial space in which to spread out, relax and provide sufficient reachable surface area. The last thing we desired was to feel cramped.

For take off and landing, the seat moves into a comfortable lounge position.

The cushion is shaped and angles benefit from our latest research conducted with The University of Delft involving sub surface technology. This was aligned with research undertaken with Ohio State University.

An in-flight working and dining table with a dedicated stool is provided.

The customer can get out of their seat, move around and is not restricted to the same, small surface area where meals are taken. There is 35% more space in which to place things.

This is achieved by utilizing all of the 4 abreast cabin space and having non-traditional units that swing into position or unfold.

After focusing on work, or on finishing their meal, the customer can then deploy the independent full width bed and take a well deserved sleep.