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Student Winner

Packaging Award

Core77 Design Awards 2018

Results Announced for Community Choice Prize See All Winners

Wise by Patagonia

Brief:
To create a brand extension for an existing company.



Mission Statement:

Wise is a brand of body care products that take the core values and believes of the patagonia consumer in mind by offering responsibly sourced bodycare products.

We believe that small changes can lead to big differences, that's why our products are derived from nature so they can return to nature.

Concept:

Patagonia's target audience is known to be hardcore outdoor enthusiasts. They enjoy outdoor activities like rock climbing, surfing, and camping. This line of products is inspired by the feeling of jumping in the shower after a long trip outdoors. The soaps and lotion bars come housed in recyclable packaging, a nod to the company's commitment to sustainability

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Results Announced for Community Choice Prize See All Winners

Core77 Design Awards 2018 Presented By:

Covestro Logo
  • Honoree

    Lovisa Boucher

  • School

    Art Center College of Design

  • Project Team

    Designer: Lovisa Boucher

    Instructors: Jessica Deseo & Andrew Gibbs

  • Category

    Packaging

Core77 Design Awards 2018

  • Built Environment
  • Commercial Equipment
  • Consumer Product
  • Design Concept
  • Design Education Initiative
  • Design for Social Impact
  • Furniture & Lighting
  • Interaction
  • Open Design
  • Packaging
  • Service Design
  • Strategy & Research
  • Transportation
  • Visual Communication

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