ColorPop Cosmetic Brand and Packaging Identity Refresh.
The challenge of this project was to refresh a cosmetic brand identity and it's packaging design.
I wanted to take a cosmetic brand that I believe needed a refresh as a challenge. I choseColourpop Cosmetics and the objective for me was to create the perception through identity and form refinement and additional features that I believe would be welcomed such as a square detail that would help create non roll package, magnets to create pod customization and an app that would help as virtual make up assistant. I also wanted to elevate the budget friendly cosmetic brand to become an iconic brand in their packaging and communication to surpass their competitors.