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Student Notable

Packaging Award

Core77 Design Awards 2018

Results Announced for Community Choice Prize See All Winners

ColorPop Cosmetic Brand and Packaging Identity Refresh.

The challenge of this project was to refresh a cosmetic brand identity and it's packaging design.

I wanted to take a cosmetic brand that I believe needed a refresh as a challenge. I choseColourpop Cosmetics and the objective for me was to create the perception through identity and form refinement and additional features that I believe would be welcomed such as a square detail that would help create non roll package, magnets to create pod customization and an app that would help as virtual make up assistant. I also wanted to elevate the budget friendly cosmetic brand to become an iconic brand in their packaging and communication to surpass their competitors.

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Results Announced for Community Choice Prize See All Winners

Core77 Design Awards 2018 Presented By:

Covestro Logo
  • Honoree

    Angela Pak

  • School

    Art Center College of Design

  • Project Team

    Designer: Angela Pak

    Instructor: Gerardo Herrera

  • Category

    Packaging

  • View More Information
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Core77 Design Awards 2018

  • Built Environment
  • Commercial Equipment
  • Consumer Product
  • Design Concept
  • Design Education Initiative
  • Design for Social Impact
  • Furniture & Lighting
  • Interaction
  • Open Design
  • Packaging
  • Service Design
  • Strategy & Research
  • Transportation
  • Visual Communication

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