Project Overview
Branding & Package Design for Expressed Juice:
Expressed Juice is a Miami-based cold-pressed juice company that delivers juice via an electric cart to concerts, festivals, nightclubs, businesses, restaurant/hotel bars, beach-goers and home delivery. The juice bottle is a thin, sleek bottle that fits in your pocket. The flask-shaped bottle is distinct and purposeful. It moves away from the typical square-shaped or boston round bottles usually found in the juice category and creates an edgy association to alcohol flasks. From initial launch, client has been asked to partner with bars, just based on the shape. The branding system is made up of racing stripes on the kart and bottle labels, bottle & kart icons and fruit & veggie icons. Together the brand has a fresh, playful design that grabs and engages the customer in a new way.
Project Team
Lauren Casgren-Tindall
Project Images
Project Details
Project included the look and feel of all packaging, collateral, website and electric cart. Client launched in October and has had tremendous positive response. He can't keep up with his orders and is scaling production asap. The packaging has been so effective that he has been selling at maximum production capacity to hotels, restaurants and bars, until he has the opportunity to upscale his team to include selling directly to consumer via the electric cart.
Jury Commentary
ExpressedJuice package was a beautiful and slim, compact form.
It takes the juice to another level where you can fit it and carry it in your pocket.
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