The Lytro Illum’s beautiful, minimalist design, smooth lines, and matte finish set it apart from the average DSLR camera. To showcase this standout product, we created a package that acts as a display case for a camera that is, itself, a piece of art.

The un-boxing experience is equally artful—the outer sleeve slides off to reveal a clean black cube that unfolds in a unique triptych opening design. With the lift of a ribbon the camera appears, nestled by itself, black on black. Stylish iconography designates the additional components housed within the side panels, while keeping them out of sight until needed.

The entire package is environmentally friendly, chic, and ultra-modern, just like the Illum itself.

The design challenges we faced was the protection of a 5lb camera and its accessories, while maintaining a beautiful product reveal was the biggest design challenge faced. Another challenge was to design a way to nicely organize the many accessory that came with the product. Meeting cost targets in this style and design features was another challenging aspect. The package is made of mostly biodegradable materials. However the packaging is so nice and has such a high ­end feeling that most people would feel less inclined to through the package away.