In the Information Age, each person produces an average of 0.5GB of data per day. Do you really know, how many accounts do you have?and which information about you is public on the Internet? Big companies own the most data of us but we have no idea what do they know about us. Today, your data shape your image on the web. If you don't care about your data, nobody will!Midgard is a personal data management platform. Through Data Scraping and Data Profiling by Artificial Intelligence, you can see your public information, who has access to it and you can manage these information on the Midgard platform. Besides, users can also analyze their data, which is called digital twin, based on collected data. We enable you to transfer your data, make it usable and profit from your own data.
In the Information Age, everyone generates much data every day. We don't know where this data goes and how it is used. Tim Berners-Lee describes this loss of control over personal data as one of the three main threats to the internet. How might we help internet user to knows and manage their public data on the internet?
We believe every person must have the right to know about his own data and the power to decide how it is used.
During the research phase we looked at different aspects of data such as, Technology, Internet User Types, Benchmarks, Legislation, Economics of Data and Threats to understand how the digital driven environment works. Through our research, we got a lot of insights, pain points and related technologies of data.
After that, we synthesized all these information. Data influences many areas of our society. We decided to work on the scenario from User's point of view because as designers we see the biggest potential in shaping our digital future through improving personal interaction with data. We summarized the most important findings of the research in 16 Top findings.
We want to let people know which kind of personal information about themselves exists in the internet and is accessible for anyone. Through Midgard we want to make data distribution transparent to the user and enable the users to manage their data easily. Who can see my personal information and what is he doing with it? The GDPR strengthens internet user's rights over their own data but data companies make processes too complicated to perceive these rights. Therefore we want to simplify these processes and visualize data for handling it intuitive. Based on all data the user has generated we create a digital twin, a digital copy that represents the user and can be used for exploration and communication. The idea behind is to implement individuals in the data environment sustainable. For example they can share their data with a price, but not give data for nothing or protect his own personal data from being abused. Through making personal data accessible for the people who own it, they can share and interact with society and economy responsible. User and society could profit from their own data. Our vision is to give personal data more content than making advertisement and products better.
Strategy & Design
We design our products from the perspective of a startup company. In addition to the product design, we also did a business plan. Our products will be implemented in 2025 because artificial intelligence as the underlying technology is needed to support our service. There are three phases of our business plan. Every phase we have a different business model, focus and key metrics. In the third phase, we designed a hardware product, users can personalize intelligent and smart product with that their own data everywhere.
We believe, that our efforts will make this world a little bit better