In my senior year of college may 2017 at Bemidji State University our instructor gave us a choice of companies to build a 3d exhibit for. My choice was Pantone. The exhibit was to be made using 3ds max and VRay. Please see the Attached PDF that demonstrates my Presentation, and the added Essay submitted here for additional information. This Project was a 50' wide by 70' long by 20' high island pantone Exhibit. Color Scheme was monochromatic and focused on Greenery the color of the year at that time. I wanted to get people back to nature and thinking about being green.
This is a Tradeshow Exhibit. 50 X 70 ft. Height 20 ft.
My visionfor this exhibit is to focus on Pantone’s color of year Greenery. Pantone puts a lot of effort into depicting a color of the year and it needs to be expressed.
The color Greenery has effects on us emotionally and physically. When you see the color Greenery it calms you down, and slows your heart rate. This is because Greenery takes you back to nature which is rooted in our DNA from millions of years of evolutionary interaction with nature.
You can feel this when you take a walk along a river and you hear the sounds of water on the rocks. You immerse yourself in the sound of the green leaves blowing through the trees. The world seems so alive that you can smell the green grass and pines needles. It takes you back to our beginnings as human beings and replenishes us in the springtime. It’s this beauty and calming feeling that I drew inspiration from when I represented Greenery.
When People enter this exhibit I want attendees to feel a calming sensation because of the aspects of nature. Yet I want them to feel alive with the color of Greenery and know how important color is to our lives.
When Attendees leave this space they will know about Pantone’s color matching system. Exhibitors will gain an interactive association with how Pantone creates a color matching system on many different surfaces.
My Design Strategy was to obtain an organic style that references a Zen tranquil environment which borrows from Japanese Design Styles. I didn’t want it to be like a Japanese garden with all the lush and overwhelming vegetation. I needed to represent the technological ideation of Pantone’s Products. But I wanted to borrow the use of plants within a space to magnify the calming atmosphere. It is not an Industrial Design Style even though it has elements of technology in the exhibit. The exhibit is not rustic with concrete and edgy furniture but relies on smooth organic shapes and plants.
Even though the space transitions over a few design styles it is not a Transitional Design Style, because of the use of plants and Pantone’s vibrant Greenery color.
The Design Strategy is monochromatic focusing on Panton’s 2017 color of year. It is a full immersion into that color.
I want you to keep in mind that the fabric walls are the exact Pantone greenery color. Every color that is used in the exhibit that could be fabricated is a Pantone color. Some of the desks, tables, and chairs are referenced to designers but have been replaced custom with heavy plastics, or polycabinates. There is the use of plexiglass or the like material as well.The leaves are also a silk material that is derivativeof a darker Pantone Green. There is an interactive painting area, TV informational area, and VR area. (The VR will effectively change the color of the exhibit to a range of colors used in the Pantone 2017 colors of the year for fashion. I wanted this because it will demonstrate an extreme change of mood do to the surrounding colors changing. It will make people aware of the importance of color). There is also an area where people can sit down and work on projects with Pantone colors at their finger tips, and print out the work on a 8.5 X 11 photo paper.People will get to take home one of jars of the Pantone color paints that they liked the most. They can take their paintings with them. Their painting will be done on adult coloring books to stimulate their mind in a relaxing way. There are also Pantone Swatch books and a Swatch wall on the inside of the exhibit.
These colors can go from material to material with out losing quality and is priority behind this exhibit, and a major point in Pantone. Exhibitors can take a leaf, their print out of paper from their work station, their painting station, and go around to different places to see that these colors match.
The floor is bamboo which is more recyclable the harsher floors. It's also a darker color to contrast the bright Greenery color. The bamboo also keeps you in touch with your natural nature side.
Overall this exhibit was a very fascinating learning experience and I pulled out everything I knew about Pantone from research to their RGB's, their CMYK's, how they make paints, fabrics, and their color for plastics. I dove into Pantone history and current work to get the best possible exhibit. I had to search for furniture that was rounded and smooth. It was a rewarding experience and I gained a fantastic portfolio piece.