Jury Alumni

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  Luis Arnal

  President and Founder, INSITUM

  2015 Service Design Jury Member

  Luis is President and Founder of INSITUM, a leading innovation consulting firm. He co-founded INSITUM in 2002 and today has more than 110 employees and offices in Mexico, Brazil, Spain, Colombia, Argentina, Peru and the United States. INSITUM helps the biggest companies in the world create an innovation culture by envisioning new products, developing new services and designing better experiences. He has been involved in more than 1000 innovation projects for a wide variety of sectors. Before founding INSITUM he worked as a strategy consultant for DiamondCluster in Barcelona and E-Lab (now Sapient) in Chicago.Luis holds a bachelor's in Industrial Design and a Master's degree in Innovation Planning from the Institute of Design, IIT in Chicago. He is a prolific speaker a member of the committee for various conferences on innovation and research.

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  Arundhati Bagrodia

  Service Designer, Fjord

  2022 Service Design Jury Member

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  Chiara Cacciani

  Product Manager, Facebook

  2019 Service Design Jury Member

  Chiara has been working as a product manager for the past 5 years but she’s a service designer by training. She currently leads two teams at Workplace by Facebook (Facebook’s internal communication platform for companies). Like most PMs she has quite a diverse background: before Facebook she was a service design consultant, a pricing marketeer and a tutor at the University of Bologna (Engineering). She also designs and produces her own clothes in her spare time.
  
  Chiara holds a BA in Communication Design and a MSc in Product Service System Design both from Politecnico di Milano. She’s fluent in Italian, English and Spanish.

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  Michael Correy

  Associate Director, Product Strategy, Code and Theory

  2022 Service Design Jury Member

  Michael Correy is an Associate Director, Creative Strategy at Code and Theory where he applies human centered research and design methodologies to uncover challenges and create thoughtful, engaging experiences.
  In a previous life, Michael was a Principal Designer at Chicago based design agency IA Collaborative.
  Michael originally hails from Indianapolis but currently lives in Brooklyn. He truly is a believer that immersive and empathetic research is vital to strategic, equitable and impactful design solutions. If you happen to ever encounter him in the flesh, start the conversation off with the Muppets, basketball, or 90s R&B music.

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  Martha Cotton

  Partner, gravitytank

  2015 Service Design Jury Member

  Martha is a Partner at gravitytank and has led the Research Discipline since the spring of 2008 when she joined the firm. She began her career at eLab in 1990s, and since then has worked across a wide variety of industries plying her skills as an applied ethnographer and business consultant. Stints include leadership roles at Sapient, Hall & Partners, and HLB. Clients are numerous and range from General Mills to General Motors; from SCJ to J&J; from Fidelity (Investments) to Security (U.S. Department of).Martha holds a BA in English from Indiana University and an MA in Performance Studies from Northwestern University. She is currently adjunct faculty at Northwestern University's Kellogg School of Management and the McCormick School of Engineering. Martha is former co-chair and current Advisory Committee member of the Ethnographic Praxis in Industry Conference (EPIC). She is also a contributing author in The Handbook of Anthropology and Business (Left Coast Press, May 2014).

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  Lauren Currie

  Head of Design, Good Lab

  2018 Service Design Jury Member

  Lauren is a European designer and entrepreneur from Scotland. She lives in London and spends her time as Head of Design at Good Lab and founder of #upfront. She makes, thinks, writes and speaks about confidence, design, social and change. She co-founded Snook, one of the UK's leading service design and social innovation agencies which uses design to make services better. Lauren was recently awarded an OBE for her services to design and diversity and was recently featured in ELLE UK as 30 women under 30 changing the world. Follow Lauren on twitter @redjotter and redjotter.com

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  Tracy DeLuca

  Founder / Design Strategist, How Might We Design

  2020 Service Design Jury Member

  Tracy DeLuca is the Founder of How Might We Design, a mental health-focused creative consultancy. Recently, as the Principal Design Lead for Sutter Health, Tracy helped launch a series of successful innovation initiatives across the system, including a new virtual-first primary care model that integrates behavior change into everyday care, supported by a more accessible value-based insurance experience. Additionally, she was Design Lead for Sutter’s Mental Health Reimagined initiative, where her work focused on a human-centered deep dive into the Acute Care experience, and strategic development of an engagement platform to support youth transitioning out of formal care back into their everyday lives. Prior to her healthcare industry experience, Tracy spent 7 years at global design firm IDEO, as a Communications Design & Project Lead, and 10 years in advertising.

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  Louise Downe

  Head of Design, UK Government

  2017 Service Design Jury Member

  Louse is Head of Design for the UK government, based at GDS where she leads a 600 strong team of designers working across government to transform services.
  
  Louise joined GDS in 2014 as the first service designer in government and has established the discipline since then. She is now programme director for the new Services authority at GDS.
  
  With a background in Art, Linguistics and Economics Louise started her career as a writer and producer at Tate, where she lead on digital audience development before working as a consultant in the re-design of large, recently privatised utilities like health, telecommunications, energy and finance.
  
  She’s a passionate believer in using design to solve complex problems and is a prominent protagonist in the design industry - redefining the practice of service design to be a practical, technically embedded profession.

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  Chris Downs

  Managing Director, Normally

  2017 Service Design Jury Member

  Boss One of @NormallyStudio. Founder of live|work, Service Design Pioneer.

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  Sarah Drummond

  Co-founder, Snook

  2017 Service Design Jury Captain

  Sarah is the Co-founder and managing Director of Snook, an award winning design consultancy working at the forefront of civic, public sector and democratic innovation. Sarah focuses on making social change happen by re-thinking public services from a human perspective.
  
  Sarah co-founded Snook alongside Lauren Currie in 2009 and in her 7 years experience has worked with a vast array of public, private and third sector clients predominately across health, mental health and social care, education, civic and local authority and education to design services that work for people.
  
  Aside from design she loves Cycling and DJs part time.
  
  She speaks regularly about design, innovation (aka making things better) and entrepreneurialism (aka taking risks on making things happen).

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  Charles Erdman

  Head of Product Design, Small Planet

  2021 Service Design Jury Member

  Charley is a creative executive building value at the intersection of human behavior and technology. He sees his job as helping energize digital teams to imagine strategically; think laterally; and create efficiently. Charley has led cross-functional teams building digital products and communications for Fortune 500 clients such as Adobe, Microsoft, Charles Schwab, Comcast, Disney, Lucas Film, and Intuit. He learned his craft at world-class agencies like Ogilvy, Razorfish, the Amp Agency, CP+B, and now Brooklyn-based, Small Planet.

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  Beatrice Galilee

  Curator of Architecture and Design, The Metropolitan Museum of Art

  2016 Service Design Jury Member

  Beatrice Galilee is a London-based curator, writer, critic, consultant and lecturer of contemporary architecture and design. Trained in Architecture at Bath University, and in History of Architecture MSc at the Bartlett School of Architecture, UCL, Beatrice specialises in the dissemination of architecture and design through city-wide projects, media, curatorial practice, research, editing and teaching.
  
  Beatrice is the Chief Curator of the 2013 Lisbon Architecture Triennale, Close, Closer. She was co-curator at 2011 Gwangju Design Biennale, 2009 Shenzhen Hong Kong Bi-City Biennale of Architecture and Urbanism, and curator of the experimental performance design projects Hacked and Afrofuture at Milan Design Week. She is the co-founder and director of The Gopher Hole, an exhibition and project space in London, and is associate lecturer at Central Saint Martins.
  
  From 2006-2009 Beatrice was Architecture Editor for Icon Magazine, one of Europe's leading publications in architecture and design. In 2008 she won the IBP Architectural Journalist of the Year Award.
  
  Beatrice's writing has been published in a number of international magazines and books as well as daily newspapers, including Domus, Abitare, MARK, Tank, Pin-Up, Above, Building Design, Architectural Review, Architecture Today, RIBA Journal, Architect's Journal, DAMn, Frame, Wallpaper, Another Magazine, and the Serpentine Pavilion catalogue.

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  Joe Gebbia

  Founder, Airbnb

  2016 Service Design Jury Captain

  Joe Gebbia is a designer and entrepreneur, and is the co-founder and Chief Product Officer of Airbnb. In 2009, Gebbia was listed in BusinessWeek’s Top 20 Best Young Tech Entrepreneurs. In 2010, he was named in Inc. Magazine’s Thirty under Thirty, and 2013, he was named in Fortune Magazine’s Forty-under-Forty.
  
  As Chief Product Officer, Gebbia oversees various teams to create a simple and easy Airbnb experience for all. The results are a product that considers the user’s experience from the moment of online contact to the end of their physical stay in Airbnb listings around the world. Under his leadership, Airbnb is now at the forefront of the emerging discipline of service design, a practice that improves the quality of interactions between service providers and their customers.
  
  Gebbia's lifelong appreciation for art and design led him to the Rhode Island School of Design (RISD), where he now sits on the Board of Trustees. There, he honed his skills while obtaining degrees in product design and graphic design. While studying in the Northeast, Gebbia complimented his creative pursuits and studies at RISD with business coursework at Brown University and MIT. Influenced by the work of Jean Prouve, Charles and Ray Eames, and the Bauhaus movement, Gebbia has long been immersed in the art of designing for the human experience.
  
  After moving to San Francisco, Gebbia worked as a designer for Chronicle Books where he experienced first-hand how a design-led business worked, department by department. The culmination of these ideas and experiences came to fruition in 2008, when he co-founded Airbnb with Brian Chesky and Nathan Blecharczyk. What began in an apartment in San Francisco during an IDSA conference has spread to 34,000 cities in over 192 countries.
  

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  Rebecca Gimenez

  Sr Manager, Service Design, Airbnb

  2022 Service Design Jury Member

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  Markos Grohmann

  Principal Director, frog

  2020 Service Design Jury Member

  As Principal Director, Markos leads the Design Research Practice at frog San Francisco. His expertise lies in understanding people – their behaviors, needs, aspirations and interactions – and translating insights into a foundation to build strategy, products and services experiences for global markets.
  
  Markos has over 15 years of experience in running design programs across a range of sectors, for clients such as Audi, BMW, Procter and Gamble, Coca-Cola and LEGO and launching new offerings. He has a strong focus on the mobility sector, having helped clients create new car platforms and build sustainable mobility services in China. Prior to frog, he worked at Designit, where he held the role of Global Research Lead and ran the Service Design practice.
  
  Markos has a background in Social Sciences and Business and hold Masters degrees from the University of Oxford and the University of Leeds as well as Bachelor’s degree from the University of Aberdeen in the UK.
  

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  Kenya Hara

  President, Nippon Design Center, Inc

  2016 Service Design Jury Member

  Born in 1958, designer, President of Nippon Design Center, Inc, and professor in Musashino Art University.
  
  He attaches importance on “invisible” design as well as “visible” design and constantly broadens the horizon and scope in design.
  
  Art Director of MUJI since 2002. Additionally, he has produced many exhibitions, such as “RE DESIGN”, “HAPTIC” and “SENSEWARE”, which focus on value renovation. His books, “Designing Design” and “White”, are translated into many different languages and gained great popularity in many countries.