Jury Alumni

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  Cathy Huang

  Co-Founder, CBi China Bridge

  2015 Service Design Jury Captain

  Cathy founded CBi China Bridge in 2003, the first insight-based innovation consulting firm in China. Most recently, she co-founded Successful Design, a social enterprise aiming to amplifying the value of design.
  
  Having broad influence both socially and on the global design industry, Cathy is frequently invited to conferences in North America, Europe, and Asia-Pacific. She enjoys adventures; from crossing the Gobi desert in Dunhuang to bungee jumping in New Zealand. Her continued dedication to challenging the limits fuels her creativity for both business and design.

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  Stacy La

  Design Consultant, Resolve to Save Lives

  2019 Service Design Jury Member

  Stacy was previously the Director of Design at Clover Health, where she led the design team's vision, strategy, and direction. As an early employee, she helped scale the company from 4 employees to 500+ in 4 years. Prior to Clover, she was a Design Lead at Yammer (acquired by Microsoft) and has designed for Fortune 500 companies including Facebook, Google, and Intuit.
  She is currently consulting at Resolve to Save Lives, a global health initiative based in New York.

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  Adam Lawrence

  Co-Founder, WorkPlayExperience

  2015 Service Design Jury Member

  Adam Lawrence is a change facilitator, stand-up comedian and professional actor with a background in psychology and the global automotive industry. For years he has been using expertise gained in the world of theater, film, music and storytelling to help organizations influence and impress their customers and partners. He has been a pioneer in the use of full-bodied development tools in service design, and in his focus on the dramatic arcs of experiences. Adam is co-founder of WorkPlayExperience, and co-initiator of the Global Service Jam - the world's biggest ever service design event (so far). Follow him on Twitter:@adamstjohn

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  Michal Levin

  VP of Product, Hero

  2021 Service Design Jury Member

  Michal is the VP of Product at Hero, aiming to help people manage their health better, and live their lives to the fullest. She is passionate about solving hard problems that make a difference in people’s lives, and in a career of over 15 years, led UX and product across Google, Verily Life Sciences, Zoox, modu and more. She authored the book "Designing Multi-Device Experiences" (O'Reilly Media) and several other publications, mentored dozens of startups, and spoke at local and global conferences. Also the mom of two toddlers, an avid audible listener and a big fan of live music shows.

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  Chris Lezama

  Experience Researcher, Adobe

  2022 Service Design Jury Member

  Chris Lezama is an experience researcher and former non-profit administrator with a deep interest/background in design research and social impact strategies.

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  Natasha Margot Blum

  Principal Director, Blumline

  2020 Service Design Jury Captain

  Natasha specializes in human-centered design research and strategy. She is passionate about creating services, experiences, environments, and products that help people live better, healthier, and more fulfilled lives in a rapidly changing world.
  
  In 2017, Natasha founded the design and innovation strategy consultancy Blumline, where she and her teams blend creative and scientific research methodologies to catalyze radical and compassionate innovation. Blumline's goal is to shift perspectives and behaviors around ambiguous landscapes like the future of health and wellness, the age of autonomy, and mindfulness in the digital age.
  
  Natasha's service design experience rests at the intersection of mobility, wellness, health, hospitality, and retail for clients including Postmates, Volkswagen, Livongo, Singapore Airlines, Lincoln, and emerging brands in the boutique hotel industry.

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  David McKendrick

  Co-Founder, B.A.M

  2016 Service Design Jury Member

  David McKendrick is an British art director and graphic designer. In 2014 he founded B.A.M. with business partner and fellow art director Lee Belcher. B.A.M. is a london based creative agency specialising in art direction, design, publishing and branding.
  
  Formerly creative director at British Esquire. Mckendrick graduated from Glasgow School of Art in 2000 and began his career as a Designer at Graphic Thought Facility, one of the most innovative design companies in London. The group produced work for The Tate Gallery, Booth-Clibborn Editions, the Design Museum, the V&A and Habitat, among others.
  Previously, McKendrick worked as Art Editor of the Bespoke department at Wallpaper* magazine and as a Senior Designer at the fashionable design group, North.
  
  In 2009 McKendrick was named BSME (British Society of Magazine Editors) Art Director of the Year. In 2008 he was also named PPA (Periodical Publishers Association) Designer of the Year. In 2007 he won Best Magazine Design at the MD&JA (Magazine Design & Journalism Awards)n for Esquire's relaunch.
  
  In November 2015 he was awarded the honorary degree of Doctor of Design at Southampton Solent University. McKendrick also is a visiting lecturer and guest tutor at, Glasgow School of Art, Bath School of Art and Design, Southampton Solent University and most recenly Nottingham Trent University.

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  J. Paul Neeley

  Director, Neeley Worldwide

  2018 Service Design Jury Member

  J. Paul is Service Designer & Speculative Designer, and leads Neeley Worldwide where he helps organizations explores the social, cultural, economic, and ethical implications of emerging technologies, designing speculative futures that help engage with possibility as a way of reframing current state opportunities. Recent projects have focused on happiness, healthcare and wellbeing, sleep, self quantification, future mobility, AI, synthetic biology, closed loop fashion, homelessness prevention, and issues of complexity and computational irreducibility in design and business.
  
  J. Paul has worked professionally at Mayo Clinic’s Center for Innovation as Service Designer & Researcher focusing on the healthcare experience and delivery, at Teton Radiology as Service Design Manager realizing innovative medical imaging solutions, and at Unilever in Consumer & Market Insights on brand development.
  
  J. Paul is a tutor on the Service Design course at the Royal College of Art, and has guest lectured at Imperial College: Computer Science, RCA: Design Interactions, NYU: ITP, Köln International School of Design, RISD, and SVA: Design for Social Innovation. J. Paul holds an MA in Design Interactions from the Royal College of Art where he studied with Tony Dunne & Fiona Raby, and is a graduate of Northwestern University where he studied Communications Studies with a concentration in Economics.

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  Buzz Pearce

  Global Head of Design, Skyscanner

  2017 Service Design Jury Member

  Steve has the mind of an engineer, the eyes and hands of an artist, and a heart for people.
  Since the dawn of internet economy companies, he’s lovingly crafted products and services, that people actually use and enjoy on a daily basis, some have become verbs in global society.
  Steve (or Buzz, it’s a long story!) is a Design Leader and knows what it takes to create products and brands with soul. He’s had the fortune of working with some of the best designers and engineers around, and together they’ve been instrumental in designing some of the most loved products on the planet.
  Buzz is now leading the wonderful design team at Skyscanner, where he’s scaling the design team to take the product and brand to becoming a household name globally.
  Always wanting to share stories and learnings, Buzz teaches at many of the leading design schools in the UK and Europe, and is a regular public speaker.

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  Emily Privot McNamara

  Senior Researcher, Industrial Design, Amazon

  2021 Service Design Jury Captain

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  Sunita Ram

  Design Lead, Idean

  2020 Service Design Jury Member

  As a Design Lead at Idean (part of Capgemini Invent), Sunita has led hybrid design teams on projects across industries including healthcare, e-commerce, education, transportation, and technology. She thrives in bringing clarity to ambiguous problems. She has created and led initiatives like Design Thinking Academies for Executives and Kids, Design Jams for designers, and Culture Workshops for her organization.
  
  Sunita holds a Bachelors degree in Architecture and a Masters in Interactive Telecommunications from ITP, NYU.
  
  For the last decade, Sunita has also served as a design coach for Stanford d.school’s Extreme course. Here, she mentors graduate students who design low-cost, sustainable products and services for developing countries in partnership with non-profit organizations.
  

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  Bo Ren

  Director of Product, Bravely

  2019 Service Design Jury Captain

  Bo is a product leader, writer, and angel investor. She is currently director of product at Bravely, building a human-centric and behavioral-driven platform that helps people find meaning in their professional lives. At Tumblr she redesigned the core creative tools, and at Facebook launched Facebook Notes and Instagram monetization tools. She has helped organizations scale from series A to IPO at Sunrun and Opower. She writes and speaks about product management, liberal arts thinking, and diversity and inclusion. Her work has been published in the Atlantic, New York Times, and Fast Company. She is passionate about leveraging her product background to help founders as an investor and product advisor. She tweets at @bosefina and writes on Medium.

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  George Sheldrake

  Service Design Consultant

  2018 Service Design Jury Member

  George Sheldrake is a service and experience designer with over 15 years in the industry, working with clients in the UK, US, Europe and Australia. She has worked across the breadth of the design industry, from magazines and branding through to product and service transformation.
  
  She believes in delivering design systems at the highest standard, from working with 90’s graphic designer Neville Brody to set up fashion magazines and culture brands, to creating the original BBC digital system GEL that is still in use today.
  
  Her service design experience ranges from startup products like BBC Global iPlayer to an ecosystem fitness product for Nike, to transforming service approach in UK government for GDS and Ministry of Justice.
  
  George is dedicated to creating products and services designed for the people that use them and the needs of the organizations around them. She is currently working with the HM Land Registry to support digital transformation and service change.
  
  She is passionate about bringing together the breadth of her experience to design systems and services to help organizations change, both ‘what they do’ and ‘how they do it’.

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  Kirsten Southwell

  Service Design Lead, Fjord, part of Accenture Interactive

  2022 Service Design Jury Captain

  After earning her Bachelors in Graphic Design from North Carolina State University, Kirsten started her career as an Experience Designer at Second Story Interactive Studios where she did work for cultural clients including the World of Coca-Cola, the College Football Hall of Fame, and the National Archives. She then moved in-house to the Art Institute of Chicago as one of the founding members of the Experience Design studio, initially recruited to lead the strategy and discovery work for the website redesign. Kirsten eventually became Creative Director, Visual Design where she led all visual design and design strategy work in the digital, print, brand, and environmental workstreams. After six years at the museum, she joined Fjord's midwest team to expand her service design capabilities. Outside of work, Kirsten is passionate about her art practice, rockhounding, birding, and cultivating a native prairie landscape in her backyard.

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  Karina Totah

  Founder, Nevit

  2021 Service Design Jury Member

  Karina Totah works to achieve greater equity in our cities and our healthcare system. Currently, she is Chief of Staff at Thyme Care, a startup that guides cancer patients through the complex healthcare system by providing personalized support, quality resources & quick access to high-value care. Prior, she was head of strategy for New York City Public Housing, the largest residential landlord in North America. Karina also practices as an end-of-life doula through her company, Nevit (www.nevit.net).

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  Parul Vora

  Designer, Researcher, Technologist, User Experience Specialist, IDEO

  2021 Service Design Jury Member