Jury Alumni

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  Kevin Marshall

  Senior Director of Design, Packaging and Content, Microsoft

  2026 Commerical & Industrial Equipment Jury Member

  As Microsoft’s Senior Director of Design, Packaging and Content, Kevin Marshall leads. a world class team of designers and content creators, setting the vision and creative strategy for Microsoft’s global packaging systems. His scope spans the company’s worldwide portfolio, including Surface, Xbox and other flagship products.
  
  Kevin believes that intuitive, connected, and thoughtfully crafted packaging is one of a brand’s most powerful tools for building meaningful consumer relationships. Across every customer touchpoint, his team is driven to deliver packaging experiences that are both highly sustainable and deeply accessible, balancing creativity with responsibility at global scale.
  
  Prior to joining Microsoft, Kevin served as Creative Director at Marc Rosen Associates, a New York–based, award winning branding and design firm specializing in luxury, beauty, and consumer packaged goods. Before that, he was Global Packaging Design Director at Avon Products, Inc., where he led packaging design across all global brands and channels.

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  Doc Martens

  UX Designer, Teach for America

  2022 Speculative Design Jury Member

  Doc Martens is a designer, creative technologist, maker, teacher, lifelong student, and geek working to help people embrace the potential of speculative practice for building futures-agency, the ability to act upon our preferred futures in a complex world.
  
  They are a UX Designer at Teach For America by day and serve on the Design Futures Initiative Board by night. They also organize the Speculative Futures NYC meetup and publish SciFly, a newsletter connecting people to global events & resources related to speculative design, art, and technology. Most recently, they helped develop and teach a new speculative futures framework, Futures x Design.

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  Bobby Martin

  Co-founder, Champions Design

  2020 Visual Communication Jury Member

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  Heather Martin

  Vice President of Design, Smart Design

  2016 Consumer Product Jury Member

  Heather is the Vice President of Design at Smart Design, a design and innovation consultancy. She leads multidisciplinary global teams on large-scale digital projects across all industry sectors from Smart’s London studio.
  
  She has worked in design for 18 years throughout Europe and is recognized as one of the leading authorities in interaction design. In order to learn more about software development, she studied interaction design at the Royal College of Art in London. After graduating, she worked at the RCA as a visiting tutor and Research Fellow and co-founded the Appliance Design Studio between the RCA, IDEO and Hewlett-Packard Labs. In 2000, she joined IDEO where she worked as a senior interaction designer and project lead for the Prada NYC flagship store with OMA/Rem Koolhaas.
  
  Throughout her career, she has kept a keen interest in education. In 2003, she moved to Italy to work as an Associate Professor at the Interaction Design Institute Ivrea (IDII), where she specialized in tangible computing and became the Academic Director. In 2006, she moved to Denmark where she co-founded the Copenhagen Institute of Interaction Design (CIID). Positioned as a design school, consultancy and research lab specializing in interaction design, CIID was listed as one of the world’s best design schools by Business Insider in 2012.
  
  Her client work spans transportation, finance, healthcare, media, telecom, retail and automotive. She is a regular speaker in Europe and her work has been recognised through international press and design prizes, including a Gold and Bronze Business Week Awards for her work with Prada. She was also listed as one of the 40 most influential designers in the world under the age of 40 by Wallpaper Magazine and was recently a judge for the Braun Prize 2015. She has a bachelor’s degree in product design from the University of Northumbria and a master’s degree in interaction design from the Royal College of Art.

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  Daniel Martinez

  Art Director, Futura

  2019 Packaging Jury Member

  Daniel started working in Futura as a designer in 2013 at the same time he concluded his studies in Monterrey, Mexico. 5 years later, now in Mexico City, Daniel is in charge of art direction and coordinating the team.

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  Eric Martinez

  Partner, Designing Change Lead, VSA Partners

  2017 Strategy & Research Jury Member

  For more than a decade, Eric has worked at the intersection of change management, brand strategy and marketing activation. Guided by the belief that individuals and institutions do their best work when aligned around ethical stories, Eric is committed to building brands and organizations that genuinely serve people. Among his most prominent clients are IBM, Alibaba, NVIDIA, Chanel, Cole Haan, BP and Target. Eric recently founded and leads the Designing Change practice at VSA Partners, where he and a team of business strategists, creatives and facilitators help transformation leaders in Fortune 1000 companies to design their futures.
  
  Prior to his current role, Eric launched and led the Strategy Practice at VSA. To tackle the multifaceted challenges faced by multinational brands today, he built a team of strategists with expertise in branding, design thinking, technology, market and user research, and advertising. During this time, Eric also worked closely with his partners at VSA to transform the company’s New York office from a regional, boutique design firm into a full service branding and technology shop.
  
  With a BA in Comparative Literature and Philosophy from NYU and an MA from the University of Chicago, Eric’s background in philosophy and literature form the foundation of his approach to problem solving and opportunity creation. An Entrepreneurship Coach at NYU’s Leslie eLab, Eric is also a guest lecturer in Design Thinking at NYU’s Stern School of Business.

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  Daanish Masood

  Innovation, Dept of Political and Peacebuilding Affairs, United Nations

  2020 Design for Social Impact Jury Member

  Daanish Masood Alavi is an investigator at BeAnotherLab, a transnational interdisciplinary group that uses art, science, and technology to promote empathy and perspective taking among diverse communities; thereby facilitating shared civic action across identity fault lines. The group uses virtual reality and techniques derived from cognitive science research in developing critical applications in art, scientific research, social projects, healthcare and education, putting a strong emphasis on the impact of the work in people’s lives. BeAnotherLab’s work is based on an inclusive and distributed model of action-research and collaborative design. From 2014-2015, Daanish was a research affiliate at MIT’s Arts, Culture, and Technology program, which enlists science and technology in cultural production, critique, and dissemination at the civic scale.
  
  Daanish also serves at the United Nation’s Department of Political and Peacebuilding Affairs, where he co-leads the Innovation Team, which focuses on collaboratively using human centered design, new tools and technology (AI and Machine Learning, satellite imagery, XR) to meet on-the-ground needs of UN peacemakers.

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  Pumla Maswanganyi

  Founding Director, by lue.

  2024 Speculative Design Jury Member

  My practice is multi-disciplinary.
  Using my background as an artist and development practitioner by training, I design experiences, products and futures that center often overlooked narratives.
  
  I am a director and partner at by lue. and MM+co, two visionary African woman founded design agencies that use art and design as tools to elevate experience building in the Global South.
  At by lue. we use our creative approach to advance arts and culture with a focus on honouring heritage; and at MM+co we are leaders in African Life Centered Design and infuse our principles of indigenous knowledge into the design process.
  
  Through my work as a creator, speaker and advisor; I have partnered with African Union, Soho House, MTN, the Clinton Foundation, Roddenberry Foundation, and Roche to name a few.
  
  Overall, my TL;DR is that I am driven to ensure that the aesthetic realm is recognised for its importance in shaping socio-economic outcomes in a tangible way.

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  Su Mathews Hale

  CEO and Chief Creative Officer, Hale Design

  2023 Visual Communication Jury Captain, 2022 Visual Communication Jury Member

  For more than two decades, Su Mathews Hale has thrived at the intersection of design and brand strategy. Using the power of design to develop inspiring creations while solving business problems, Su has collaborated with a broad range of notable clients including Citibank, Disney, Chick-fil-A, eBay, Hawaiian Airlines, Hershey’s, Hyatt, IHG, Papa Johns, Sam’s Club, Samsung, Shutterstock, Taco Bell and Walmart.
  
  Currently as CEO and Chief Creative Officer of Hale Design, a branding agency she opened in 2019, Su recently led her creative team on Papa Johns refreshed brand identity – the visual reflection of the new tone set by the brand - a more modern, bold, fun, fresh and tasty experience. The friendly, streamlined logo reflects the pizza chain's momentum, introduces flexibility to scale digitally and positions Papa Johns for continued success and growth. Prior to Hale Design, she was a former associate partner at Pentagram, New York, and a senior partner and creative director in design at Lippincott, where Su led global projects spanning the full gamut of brand creation and identity development. While at Lippincott, she served as creative director on the famed Walmart rebranding – a massive brand repositioning and revitalization engagement that contemporized the global retail giant while retaining the values of its heritage.
  
  Su also serves as Chair of the Board of Trustees at ArtCenter College of Design in Pasadena, CA.

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  Evelio Mattos

  Creative Director & Host, Package Design Unboxd

  2021 Packaging Jury Member

  Evelio Mattos is a Creative Director of packaging and the host of Package Design Unboxd, he also hosts the Packaging Podcast, and is the Former Editor in Chief of The Dieline packaging blog. Evelio was named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA’s “People toWatch” his most recent work for Walpole UK in partnership with James Cropper and Intl. Direct Packaging was documented to illuminate his thesis that sustainable packaging can be fashion forward and not granola. Clients include Sonos, Michael Kors, Birkenstock, and start-ups like United Sodas of America.

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  Lindsey Maxwell

  Vice President, Teague

  2024 Transportation & Mobility Jury Captain

  From prototyping on the shop floor to Vice President of Teague, Lindsey Maxwell holds over twenty years of experience in the aerospace industry. Lindsey leads an interdisciplinary team of over 125 researchers, designers, and engineers at Teague’s Aerospace Studio, and she has been integral in taking the company’s legacy of human-centered design in aviation and expanding it to urban air mobility, space habitats, space travel, and other passenger experiences.
  
  Lindsey is an art lover, design nerd and travel aficionado. But above all, she’s passionate about people. Her greatest strength is building deep partnerships with industry leaders to shape the future of their business and utilize design to create competitive advantage.
  
  Lindsey holds the position of Board Chair of IDSA, the most established Industrial Design Association in the world. Prior to being elected Chair, she was the Co-Chair of the National Women in Design Committee for IDSA. She cares deeply about elevating women in the design industry and continues to support IDSA Women in Design, as well as her own group, Women in Design Executive Team, which offers camaraderie and support for women in design leadership.
  
  Outside of work, Lindsey enjoys being on or near water, remodeling her 1950’s midcentury home, and movie night with her husband and two kids.

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  Jason Mayden

  VP of Design, Design Mark One

  2015 Consumer Product Jury Member, 2017 Design for Social Impact Jury Member

  In his previous role at Nike, Jason oversaw the design and execution of all conceptual products, data driven innovations and inline lifestyle and performance product for Jordan Brand, as the Senior Global Design Director. During his 13+ year career at Nike, Mayden led and contributed to the creation of innovative sport performances products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter and Michael Jordan.In 2011, Mayden successfully received his Masters in General Management and Social Innovation from Stanford University's Graduate School of Business and shortly there after he returned to Nike as the Global Director of Innovation for Nike Digital Sport where he was responsible for the strategic investigation of new technologies and services, such as the Nike Fuel Band. In addition to his responsibilities as VP of Design at Mark One, Jason is also a d.Fellow at the Hasso Plattner Institute of Design at Stanford University, a frequent lecturer at Stanford University's prestigious Graduate School of Business, a regular columnist/blogger for Hypebeast Magazine and hypebeast.com and an advisory board member to his undergraduate alma mater, the College for Creative Studies.

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  Georgina McDonald

  Creative & Partnerships, SPACE10

  2023 Speculative Design Jury Member

  Over the past 12-years, Georgina has worked on an eclectic mix of projects from exhibition design, research reports, digital and print collateral, graphic identities, and book design. Since June 2018, Georgina was the Lead Design Producer at SPACE10, a non-profit research and design lab fully-funded and dedicated to IKEA. For the past three years Georgina was leading Everyday Experiments; a series of digital experiments exploring how advanced technologies can better our everyday lives at home. Georgina is currently working with Creative & Partnerships on the Playful Research team at SPACE10 investigating the potential opportunities that lay between generative AI and design and architecture. Before moving to Denmark, Georgina worked with Natasha Jen at Pentagram Design. She has called Copenhagen home for nearly five years. She is originally from Australia.

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  Ben McGinley

  Director of Design, LiveWire, Harley Davidson

  2023 Transportation & Mobility Jury Captain

  As a designer and design leader at Harley-Davidson, Ben has been at the forefront of electric motorcycle design while also having the opportunity to make an impact on new and existing internal combustion spaces through a mixture of evolution and reinvention.
  
  Now, as director of design for LiveWire, Ben and his team focus entirely on the challenge of reinventing motorcycling for the electric future – transforming everyday experiences into urban adventure and beyond by creating soulful products and product experiences that build the new brand and enrich the lives of riders.
  
  In his free time, Ben spends his time reading about sustainable architecture, out in nature, or with his collection of (mostly not running) vintage motorcycles.