Jury Alumni

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  Alda Ly

  Principal, Alda Ly Architecture PLLC

  2021 Built Environment Jury Captain

  Alda Ly is founder and principal of Alda Ly Architecture (ALA), a New York-based architecture and interior design firm that specializes in using biophilic principles to transform how healthcare, commercial, and cultural spaces work, look and, more importantly, feel. ALA was founded in 2017 when groundbreaking co-working platform The Wing tapped Alda to design its East Coast and California locations. ALA now works with a growing number of entrepreneurs, startups, and established organizations looking to overhaul traditional work, care, and retail models. Clients have ranged from Bloomberg and functional medicine provider Parsley Health to women’s loungewear company ThirdLove and social-action technology firm Blue State.
  
  Alda was born in New Zealand and raised in a working-class suburb of Los Angeles, where she watched her cabinetmaker father draw kitchen elevations and accompanied him to open houses to see how people shaped their spaces. From the moment she studied freehand drawing as a UC Berkeley undergrad, Alda knew she wanted to become an architect, and went on to earn a master’s in the field from Harvard’s Graduate School of Design. Before opening ALA, Alda worked at Rafael Viñoly Architects, 212box, HWKN, and Leong Leong. Alda is a Registered Architect in New York.

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  Kasia Lys

  Lead Senior Designer, FCA US LLC

  2018 Transportation & Mobility Jury Member

  Kasia Lys is a Lead Senior Designer in the Advanced Color and Materials studio at FCA US LLC. While Lys is responsible for overseeing the selection of exterior body paint, trim and wheel finishes for all FCA US brands, she spends the majority of her time with the Ram Truck brand. From research to material development, she oversees design and creation of all colors and materials used within the interiors of the Ram Truck model lineup. She recently completed work on the all-new Ram 1500 unveiled at the 2018 North American International Auto Show.
  
  Lys earned a Bachelor of Fine Arts in interior design with a minor in textile design from the College for Creative Studies in Detroit. She enjoys a hands-on approach to design and appreciates highly crafted products and spaces.

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  Daniela Macías

  Global Industrial Design Manager, Colgate-Palmolive

  2024 Home & Living Jury Captain

  A proud native and longtime resident of Mexico City, Daniela Macías is an NYC-based global industrial design manager with 15 years of experience, leading the creation of global household and consumer products for Colgate-Palmolive. In her current role as an Industrial Design Manager, she is responsible for the design leadership of expert cross-functional teams working on packaging structures and brand experiences for Personal Care, Pet Nutrition, and Home Care brands that hundreds of millions of people around the world love and use daily.
  Throughout her career, she has overseen the design process of bottles, caps, bar soaps, dispensers, soluble pods, and new experiences across a variety of users, categories, brands, packaging formats, scopes, and markets. Her professional journey—starting at one of Colgate’s manufacturing facilities, moving up to regional corporate offices in Mexico City, and elevated to a cross-category industrial design development role at Colgate-Palmolive’s global headquarters in NYC—has forged her as a resilient industrial designer with deep empathy for both the business side and the people she designs for.

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  Sahar Madanat

  Founder & Creative Director, Twelve Degrees

  2024 Tools Jury Member, 2024 Lifestyle Accessories Jury Member

  Sahar Madanat is a Jordanian designer and the founder of Twelve Degrees Design. She is considered as one of the most acclaimed and awarded industrial designers in the Middle East. Having dedicated more than 20 years to the field she has been at the forefront earning recognition for her work showcased in numerous exhibitions around the world. Sahar’s curious nature has led her to approach design with a mindset focused on exploration and discovery.
  Her design work spans from healthcare, to wearable tech, lighting, bath and tableware as well as new concept furniture. She has worked with brands such as Nokia, OXO, Stelton and RAK ceramics. Sahar is also a design advocate at heart, she is passionate about supporting emerging talent and fostering design thinking. She actively delivers engaging talks, mentorship programs, workshops, and engages in community and governmental initiatives that leverage the transformative power of design.

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  Farai Madzima

  UX Manager, Shopify

  2023 Interaction Jury Member

  Born in Zimbabwe, Farai was going to be a doctor but didn’t get the grades. Now he’s a designer. Make of that what you will.
  Using words, scribbles, and pixels he’s spent the last 14 years helping design and build products and teams in the UK, South Africa, and Canada.
  Today, he makes a living designing interactions and leading a team as a UX Manager at Shopify in Ottawa.
  In South Africa, Farai designed banking apps used by many across the continent. He grappled with unique design challenges because most internet users have never used a laptop or desktop. And some buy data by the megabyte.
  Farai enjoys speaking about bridging knowledge gaps between designers. He’s appeared at events worldwide, including IXDA Interaction and IASummit.
  He organizes Pixel Up!, a series of UX and design conferences and meetups in South Africa. These events connect designers and developers in Africa with their peers around the world.
  Also, he adores verbiage, in all languages, township jazz, nerdy hip-hop, and the number 127.
  

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  Emanuela Frattini Magnusson

  Global Head of Design, Bloomberg LP

  2017 Strategy & Research Jury Member

  Since 2013 Emanuela Frattini Magnusson is Global Head of Design of Bloomberg LP, a global data and news company headquartered in New York, where she is responsible for the design strategy of the company’s real estate portfolio consisting of more than 180 locations. Prior to joining Bloomberg she founded and led EFM Design, an international award-winning multidisciplinary practice that spans architecture, interiors, product design, brand development, and graphics.
  
  In addition, she is founder and principal designer of Articolo, a collection of high-quality European-produced furniture, distributed exclusively through the company’s website and creative director of Spinneybeck Leather, producer of accessories and architectural products. Her Propeller Collection of tables for Knoll has been a bestseller since its introduction in 1994 and has won numerous awards, including the ,IDEA Award in Business Week and her collection of accessories is licensed exclusively to the Museum of Modern Art for sale and distribution in the United States.
  
  She has served as a visiting faculty member at Parsons School of Design and Yale University School of Architecture. She began her professional career in Milan collaborating with her father, world-renowned architect Gianfranco Frattini. Her architectural and design work has been widely published, including articles inThe NewYorkTimes, Metropolis, ID Magazine, and Metropolitan Home and numerous books. She holds an MA in architecture from the Milan Polytechnic and an MBA from New York University’s Stern School of Business. A Registered Architect in the American Institute of Architects as well as the Ordine degli Architetti di Milano in Italy, she is a Leadership in Energy and Environmental Design (LEED) Accredited Professional.

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  Tom Maiorana

  Assistant Professor, University of California, Davis

  2018 Design Education Initiative Jury Member

  Tom Maiorana is an Assistant Professor in the Department of Design at UC Davis where he focuses on product design, design thinking, and prototyping. Tom’s research focuses on how low-resolution prototypes can help designers explore the human experience of interacting with complex systems. He is a Fellow at the John Muir Institute for the Environment where he uses design thinking methods to inform the strategy and development of the OneClimate initiative. Tom is also the founder of Red Cover Studios, which specializes in product development and innovation strategy and uses prototyping as a central practice in work ranging from interaction design to fashion to organizational change. Red Cover Studios helped to conceptualize and launch the Hive at the Claremont Colleges and Denison University’s forthcoming Design Lab. Tom regularly teaches at Stanford University’s d.school.
  
  Tom has an MFA in Design from Stanford University and a Bachelor of the Arts from Vassar College.
  

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  Nicolas Maitret

  Senior Principle, SY Partners

  2017 Strategy & Research Jury Captain

  Nicolas leads projects at the intersection of innovation, branding and transformation, with deep expertise in both design and business strategy. Over the past 15 years, he has designed a wide range of products, services, and environments. At SYPartners, he’s helped IBM, AARP and Johnson & Johnson bring to life new visions for their businesses and brands; imagined customer experiences for Old Navy, Blue Shield, and Target; and designed exhibits for Nike and IBM. Nicolas served as creative director on IBM’s award-winning THINK exhibit, an immersive multimedia experience that commemorated the company’s centennial. The exhibit is now a permanent installation at Epcot.
  
  
  Prior to joining SYPartners, Nicolas was a product designer in France, where he worked on innovation projects with Alstom, Coca-Cola, France Telecom, and Umae, a fair-trade company specializing in handicraft products. Nicolas holds an MFA in industrial design from ENSCI, and an MBA from ESSEC Business School.

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  Ken Mak

  Co-Founder, daCompany

  2017 Transportation & Mobility Jury Member

  Ken Mak is co-founder of daCompany, an upcoming start-up delivering insights for cannabis patients into their consumption to disrupt the medicinal distribution model. He is concurrently developing With Eaze, a housewares company emphasizing clean solutions for the home. His work has spanned across industrial design, software development, product management and product marketing.
  
  In addition to these ventures, Ken is principal of Orenga Design, a product consultancy in San Francisco helping technology companies deliver innovative user experiences. He is currently leading industrial design for Cisco's Unified Computing System’s division, responsible for a $4B portfolio. Prior to this group, he was Senior Creative Lead for Cisco's flagship Telepresence system, garnering a Red Dot Best of the Best Award.
  
  Over the past 15 years, he has released 75+ products in the electronics and hard goods space for the likes of HP, Sony, Google, Disney, Black & Decker and a multitude of startups, earning iF Design, R&D 100, and CES Innovations Awards.
  
  Ken holds a Bachelor of Science from the Art Center College of Design in Pasadena and has been a senior lecturer at the California College of Arts in San Francisco.

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  Matt Malpass

  Lecturer, University of the Arts, London, Central Saint Martins

  2016 Speculative Concept Jury Member

  Matt Malpass is responsible for the Coordination of MA Industrial Design at Central Saint Martins: University of the Arts London. His research and practice centre on critical, speculative and socially responsive design practice. He has written extensivly on critical design practice and is the author of the forthcoming book Critical Design in Context: History, Theory and Practice.

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  Tatyana Mamut

  Former Product Exec at Amazon, Salesforce, IDEO, CultureRisk.com

  2018 Strategy & Research Jury Captain

  Tatyana Mamut is a transformative leader, product innovator, and economic anthropologist.
  
  She is General Manager & Director of Product at Amazon Web Services, where she is driving the development of a revolutionary new digital product. Before that, she was Vice President & Head of Product Experience for the Salesforce IoT Cloud, a big data, real-time event processing platform. She also led Salesforce’s Re-Invention of the premier CRM product, culminating in the “Lightning Experience.”
  
  Tatyana also built and led the Organization Design Practice at global design firm IDEO. She led many high-stakes IDEO engagements including the creation of digital tools to drive citizen engagement and cultural transformation for the Consumer Financial Protection Bureau, development and scaling of a User-Centered Innovation Culture at Life Technologies, and the Human Centered Design (HCD) Toolkit for the Gates Foundation. She has also founded two successful consulting businesses, Emergent Thinking and CS Solutions. She has won numerous design awards for her work at IDEO and holds multiple design patents for her work at Salesforce and Amazon.
  
  Tatyana has a PhD in economic anthropology from UC Berkeley and a BA in economics from Amherst College. She is a keynote speaker at global conferences and lectures at the Stanford D-School, focusing on technology & innovation — as well as the role of leadership & culture in creating and sustaining long-term competitive advantage in a rapidly-changing world.

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  Natasha Margot Blum

  Principal Director, Blumline

  2020 Service Design Jury Captain, 2019 Commerical & Industrial Equipment Jury Member

  Natasha specializes in human-centered design research and strategy. She is passionate about creating services, experiences, environments, and products that help people live better, healthier, and more fulfilled lives in a rapidly changing world.
  
  In 2017, Natasha founded the design and innovation strategy consultancy Blumline, where she and her teams blend creative and scientific research methodologies to catalyze radical and compassionate innovation. Blumline's goal is to shift perspectives and behaviors around ambiguous landscapes like the future of health and wellness, the age of autonomy, and mindfulness in the digital age.
  
  Natasha's service design experience rests at the intersection of mobility, wellness, health, hospitality, and retail for clients including Postmates, Volkswagen, Livongo, Singapore Airlines, Lincoln, and emerging brands in the boutique hotel industry.

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  Jon Marshall

  Director of Design, MAP

  2016 Consumer Product Jury Captain, 2026 Home & Living Jury Captain

  Jon Marshall is the Co-Founder and Design Director at Map, a London-based creative consultancy that specialises in strategy-led industrial design, packaging design and UX/UI. Map’s clients include some of the most innovative and well-known companies in the world such as Virgin Atlantic, Google, Yamaha and Panasonic alongside ambitious growth companies such as Kano, Sam Labs, and Sabi.
  
  Most recently, Jon has worked with inventive start-up BeeLine on the design of an intuitive cycle navigation device. The device puts cyclists back in control of their journey, rather than being trapped in a turn by turn navigation system. BeeLine successfully launched on Kickstarter in November 2015 and received over £150,000 of funding, surpassing their goal of £60,000. Map is also working with an emerging talent on the design of an innovative cycle safety product.
  
  Jon graduated from the Royal College of Art in 1996 with a Masters degree in Industrial Design and then worked at leading design firms Pentagram and Ross Lovegrove. He joined Barber & Osgerby as Studio Director in 2003 and developed some of the studio’s most iconic furniture and products such as the De La Warr Pavilion Chair, Tab Lamp and the 2012 Olympic Torch before co-founding MAP with Barber & Osgerby in 2012.