Core77 Design Awards

  • Winners
  • Categories
  • Jury
  • About
  • Other Years
    • 2019 Awards
    • 2018 Awards
    • 2016 Awards
    • 2015 Awards
    • 2014 Awards
    • 2013 Awards
    • 2012 Awards
    • 2011 Awards
  • Sign up / Login;

Notable

Visual Communication Award

Core77 Design Awards 2017

Results Announced for Community Choice Prize See All Winners

ASICS Tiger

The ASICS Tiger brand relaunched in 2015 as a platform for contemporary sports lifestyle inspired by the company's iconic designs of the 1970s to 1990s. BMD developed a global brand identity system to implement across retail, digital, and print points.

Expanding from ASICS' seminal logo, this new brand identity acts as a link between the label's heritage and contemporary culture. The brand system is inspired by overlapping wild postings on the streets and applied through the use of bold brand photography layered over large-scale type. BMD worked with Kontrapunkt to develop a new typeface that merges the geometry of the ASICS logo with updated typographical components.

The identity gives new life to the brand's most iconic visual assets and asserts ASICS Tiger as the leader in sports lifestyle.

Share This
  • Y1
  • m1
  • H1
Results Announced for Community Choice Prize See All Winners
  • Honoree

    Bruce Mau Design

  • Client

    ASICS

  • Category

    Visual Communication

Core77 Design Awards 2017

  • Built Environment
  • Commercial Equipment
  • Consumer Product
  • Design Concept
  • Design Education Initiative
  • Design for Social Impact
  • Furniture & Lighting
  • Interaction
  • Open Design
  • Packaging
  • Service Design
  • Strategy & Research
  • Transportation
  • Visual Communication

K

{

Welcome

  • YSign In with Facebook
  • mSign In with Twitter
  • USign In with Linkedin
OR
  • jSign In with Core77 Account
  1. Forgot password?
  • Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

  • YJoin Now with Facebook
  • mJoin Now with Twitter
  • UJoin Now with Linkedin
OR
  • jJoin Now with Email
  • Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

  • Cancel
  • © 2022 Core77, Inc. All rights reserved.
  • Terms
  • Privacy Policy
  • Contact
  • Advertise
  • About
  • )
  • m
  • Y
  • '
  • S
  • © 2022 Core77, Inc. All rights reserved.