Balance. Natural radiance. Living energy. These are the essential elements of ULTA Beauty's new skincare line — ULTA Organics.
Crafted from 100 percent botanical, organic, food-grade ingredients to heal skin at the cellular level. Different visual patterns of terrazo on the product packaging indicate their mission to embrace individuality and support a unique lifestyle. ULTA organics hold itself to the highest standard of sustainability. To celebrate the bold spirit, transparency vision, and wellness intention of this new product line, I crafted an elevated online experience that for the users to experience this new vision with ULTA Organics. Customers can buy the products and learn about the ingredients easily through its digital application. ULTA Organics can easily be marketed to a wide range of people but the specific target group is Gen Z.