Concept: Extension and rebrand of the current Bayer product line + dispensing methods.: The future of what OTC products could look like when combined with intelligent technology.
Enhanced with interactive intelligence, the future of Bayer offers an unparalleled experience for users to easily find, monitor, and keep track of products.

Concept: Extension and rebrand of the current Bayer product line + dispensing methods.: The future of what OTC products could look like when combined with intelligent technology.

Enhanced with interactive intelligence, the future of Bayer offers an unparalleled experience for users to easily find, monitor, and keep track of products.
* MANAGING: track&traceability, shelf life, authenticity.

* RETAIL: which includes ad & messaging for the consumer, POP Interaction, easily locating products.

* and USABILITY: Making usage and safety clear, tracking intake & dosage, and product education which is greatly needed.

This system achieves this through:interaction that engages consumers both in retail and in the home, packaging that informs and heightens the effectiveness of the product, and tracking and maintaining products to ensure the best quality and safety.

By using interactive intelligence to make self-diagnosis and self-treatment easier, I believe Bayer has the potential to be a leader in the marketplace.