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Notable

Packaging Award

Core77 Design Awards 2017

Results Announced for Community Choice Prize See All Winners

Seedlip

In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is thefirst brand of its kind – a sophisticated and craft driven spirit that is also non-alcoholic. Combiningsix individually distilled barks, spices and citrus peels, Seedlip’s refined and complex blend ispoised to disrupt the way consumers think about adult non-alcoholic beverages.

Ourchallenge was how to communicate Seedlip’s powerful challenger proposition through artfullyexecuted branding.

Drawing on the strategic brand essence, “the art of nature,” we crafted a design languagethat reimagines the distillation of natural ingredients, informed by distilled herbal remedies of the17th century. Inspired by botanical illustrations, we brought the brand to lifethrough an artful arrangement of Seedlip’s own botanicals, which form a subtle “S” on each variant. The Seedlip monogram serves as a seal of approval and brandsign-off, illustrating the heritage of the distillation process inside the distinctive "S.” Apharmaceutical bottle reinforces the spirit’s medicinal roots, while a copper cap and copperdetailing is used to elevate the brand and reference the copper stills used to create it.

With Seedlip we had the incredibleopportunity to create a category language for a category that doesn’t yet exist. By combiningprocess and ingredients in an illustrative way, we’ve brought the product’s integrity and beauty tothe forefront through layers of discovery, ensuring that Seedlip will become a bar essential forboth bartenders and adults who’d prefer a non-alcoholic option.

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Results Announced for Community Choice Prize See All Winners
  • Honoree

    Pearlfisher

  • Client

    Seedlip

  • Project Team

    Founding Creative Partner and CEO London: Jonathan Ford

    Founding Partner and CEO Americas: Mike Branson

    Managing Director: Angela Hariche

    Creative Director: Hamish Campbell

    Head of Realization: Brandi Parker

    Head of Client Management: Teres Rodney

  • Category

    Packaging

Core77 Design Awards 2017

  • Built Environment
  • Commercial Equipment
  • Consumer Product
  • Design Concept
  • Design Education Initiative
  • Design for Social Impact
  • Furniture & Lighting
  • Interaction
  • Open Design
  • Packaging
  • Service Design
  • Strategy & Research
  • Transportation
  • Visual Communication

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