Danchu Pharmacy is an online Traditional Chinese Medicine(TCM) pharmacy, offers reliable, accessible and pleasant herbal remedy experience for female patients in Beijing.

Through these thousands of years, TCM plays an essential role in every Chinese's life. While everyone aware the incredible benefits, in the same time, with the overwhelming and terrible experiences. Danchu Pharmacy aims to solve the most existing pain-point in the market and bring healthy life to today's Chinese women with expertise and warmhearted care. We offers clear labelling system to all medication pouches; a delightful candy within each pouch to cleanse palate after consuming the liquid medication; innovative kit to organize pouches in morning and night sequences; then deliver the one-week use kit directly to our patients. Danchu also encourages everyone to embrace a refreshing lifestyle by updating well-being blogs including nutritious recipes, traditional beauty treatments and fun facts of exercising.

By doing these, Danchu believes in that we could rebrand the image of Traditional Chinese Medicine in Chinese people's mind and shape an adaptive way to bring the traditional wisdom into modern lives.

Cultural Relevance:

Traditional Chinese Medicine (TCM) is a broad range of medicine practices sharing common concepts which have been developed in China and are based on a tradition of more than 2,000 years, including various forms of herbal medicine, acupuncture, massage, and dietary therapy. TCM focuses on strengthening the body's defenses and enhancing its capacity for healing and to maintain health.

1. Process of using herbal medicine:

Patients need to see a doctor first. Then doctor will give him the prescription of herbal combination for one week use. Next, patients go to get the amount of herb in pharmacy. Take it back home, boil them in a clay pot more than 2 hours and extract them into a drink. Or, they can purchase the extraction service in the hospital and take 14 medicine extraction pouches back home. And consume that 2 times a day.

2. Opportunity:

2013 there are more than 430 million patients go to see doctors of TCM hospitals in China. In people's mind, TCM is one part of the traditional Chinese culture. People have the same view of TCM for thousands of years.

However, this is not the excuess of limiting us of developing and improving this precious traditional industry.

3. Easy forwarding life style:

More and more patients rather taking risks of trusting hospitals to extract herb than using more than 3 hours a day to extract herb at home. In this modern society, people enjoy the easy life styles and would like to pay for all conveniences.

Research shows that in summer more than 80% patients pay extracting medicine in hospital, in winter around 60%. Based on this, we can easily understand how important is the packagings design of pouches affect TCM users.

4. People's altitude towards TCM:

In a large group of modern citizens, who have high education, traditional Chinese medicine have bias of TCM as Superstition. Thus most of them would like to use either capsules and pills, or get more exercise than go to see a doctor. To educate the millennial that TCM has high efficacy and is trustworthy is the responsibility of everyone in the Traditional Chinese Medicine industry.

Audiences:

5.2 Million Female Patience

Age:18-40; Live in Beijing, China

Facts:

1.Boil Herbs 3 Hours Everyday;

Imagine, everyday, you come back home in the evening and use 3 hours to prepare and boil your herb combination. It smells terrible, and even worse, the smell will leave in your house for a long period.

2.Low Extracting Quality & Long Waiting Experience;

Patients have the choice to choose the extracting service from hospital. However, the extracting quality is lower than the home-made ones. On the other hand, in general, it takes more than 5 hours for patients waiting for their herbal extractions.

3.Current Messy & Lack of Information Packaging System;

What hospital offers normally is a big plastic bag with a bunch of messy pouches, which lacked important information on how to take the medicine correctly.

4.Drink Bitter Herb Medicine Twice Everyday;

Each morning and night, patients have to pour the bitter medicine into a bowl and drink it. The smells and tastes is really terrible. From my own perspective, I never finished my herbal medicine, which is the reason why it always took me longer time to cure. These horrible senses add abhorrent feelings to the overall remedy.

Danchu's Promise:

Danchu is an online Traditional Chinese Medicine (TCM) pharmacy that offers accessible, reliable and delightful herbal remedy experiences. We prepare, package and deliver weekly doses of herbal remedies to our patients.

Product Description:

Through these thousands of years, TCM plays a really important role in Chinese people's life. However, everyone awares of the great benefits with the overwhelming and terrible experiences in the same time.

Danchu Pharmacy aims to solve the most important existing problems in the market and bring healthy life styles to today's Chinese women with expertise and care. We offers clear labelling system to all ou r medication packagings, a delightful candy within each pouch to cleanse palate, innovative kit to organize pouches in morning and night sequences, then deliver the one-week use kit directly to our patients. Danchu also encourages everyone to embrace a refreshing lifestyle by updating well-being blogs including nutritious recipes, traditional beauty treatments and fun facts of exercising.

By doing these, Danchu believes in that we could rebrand Traditional Chinese Medicine in Chinese people's mind and shape a better way to bring the traditional wisdom in our modern lives. Relieve bias, suffering and disappointment during the whole herbal remedy process, while bring healthier and better lives to our patients.

Packaging Details:

1. Pouch Design:

The pouch is designed to be hold easily by women's hands, which helps patients to squeeze out bitter medicine faster. Patients can heat each pouch by using microwave oven or soaking it into hot water, then tear the top part off and drink the medicine.

2. Number of Sequence:

The number on the back indicates the duration of using herbal medication. In general, there are fourteen pouches come with one packaging box, and Danchu helps patients to organize herbal medication and their long-term remedy experience in a better way.

3. Adherence:

After patients finish every drop of the entire dosage, they can flip the pouch to take the candy as a reward of taking medicine. This design encourage patients to finish all of the drink to ensure the remedy efficacy.

4. Package Kit:

The packaging box is designed to organize pouches and take out them easily. Patients can see their important personal information clear every time when they take out pouch from this box. Meanwhile, the number on the back of each pouch will show to patients through the mouth.