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Core77 Design Awards 2017
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Et Cetera Sparkling
For this project the agency has once again acted as a brand developer, expanding the product line according to the common style of the trademark. Moreover, the degree of responsibility was higher in this case, because the client has decided to launch a sparkling wine for the first time in their history. That is why the design had to reflect the importance of this moment, the product's exclusivity, while also retaining the continuity with respect to the already existing product line.
The visual solution developed by the agency's specialists follows the brand's unique style. At the same time, certain innovations have been introduced in order to make the product truly unique. The common element, of course, is the ellipsis sign, which is common for the brand in general, serves as an eye-stopper and emphasizes the elegance and high level of the trademark. The unique element for this product is the solution of using a three-piece construction for the label, each piece connected with each of the dots of the ellipsis in the brand's logo. Combined with the black-and-bronze color scheme, neat graphic elements and overall visual temperance, this solutions look stylish, elegant, light and airy. Additional post-printing techniques as well as the choice of special paper amplify the feeling of exclusivity for this product.
Core77 Design Awards 2017
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