Beddit 3 is a sleep tracker you don't have to wear. A hallmark of ambient technology if you will. The way it works is that you place the thin, soft sensor under your sheet, plug it in and forget about it. There is nothing to wear or charge. Every night, the sensor automatically measures your sleep, heart rate, breathing, snoring, and bedroom environment, giving you a full picture of the night.

As a company, Beddit is on a mission to Solve Sleep. Design agency Nordkapp has been working with Beddit since their early days, first helping out with research and then progressing towards a unique way of working, built on mutual trust and respect. We work as a single team with a vision built together, shared together, and executed together.

During the past year we have redesigned the UX of the mobile application and smart watch app and created the whole UI design framework. The spark for that was to create a user interface that simplifies sleep data into a customer friendly format. As the work begun with a smart watch app, the simplifying resulted in the current version of the Beddit Sleep Score; a clear one number that each morning summarises your previous night. Below the Sleep Score one can find more detailed information of different sectors of the night.

After that was time to update the package and the website of Beddit. Our goal with the packaging was that we wanted it to breathe quality and clarity of the brand, clearly stand out of from the shelves, and also be as easy and simple to use as the product itself.

Beddit – Solving sleep

Beddit 3 is a sleep tracker you don't have to wear. A hallmark of ambient technology if you will. The way it works is that you place the thin, soft sensor under your sheet, plug it in and forget about it. There is nothing to wear or charge. Every night, the sensor automatically measures your sleep, heart rate, breathing, snoring, and bedroom environment, giving you a full picture of the night.

As a company, Beddit is on a mission to Solve Sleep. Nordkapp has been working with them since their early days, first helping out with research and then progressing towards a unique way of working, built on mutual trust and respect. We work as a single team with a vision built together, shared together, and executed together.

Designing the application

During the past year we have redesigned the UX of the mobile application and smart watch app and created the whole UI design framework. The spark for that was to create a user interface that simplifies sleep data into a customer friendly format. As the work begun with a smart watch app, the simplifying resulted in the current version of the Beddit Sleep Score; a clear one number that each morning summarises your previous night. Below the Sleep Score one can find more detailed information of different sectors of the night.

Over the three weeks we worked together with the application, we produced nearly 100 iterations of the single main screen. How it worked and how it felt like. A few times every week, at the end of the day we did overnight usertesting.com tests to figure out what our users thought of it.

Finally, we arrived at a final set of solutions, of which we chose the winner. We'd done motion prototyping on the final 10 or so, and actually started developing the design as well. Eventually, we were ready to ship a few days after the final approval in a call to Cupertino with Apple's specialists.

When the watch looked beautiful, the original smart phone app started to feel a little worn out. It wasn't long until we redesigned and refined the app to complement the watch design, and the other way around. This took a week, and gave Beddit things to implement for a good few months.

Designing the package

After the UI redesign it was time to update the package of the product. Our goal with the packaging was that we wanted it to breathe quality and clarity of the brand, clearly stand out of from the shelves, and also be as easy and simple to use as the product itself.

While being at the process of creating the package concept we came to the question: what is Beddit actually doing? It's measuring sleep but then what? That led to the revision of the brand identity, which crystallised as a promise "Sleeping is the bedrock of life. When sleep is solved, everything gets better." With that core idea in mind we ended up with the tagline "Beddit – Solving sleep.

This was our leading idea and the story also package should tell already in the shelf.After several rounds of benchmarking and figuring out the narrative of first selecting the product, and then first time use, we settled into a box which would be closed from the side with a hidden magnetic latch. The idea was also to tell a clear narrative from the cover to the sides of what the product is, what it does and how does it work. A great care was put into figuring out how a consumer would experience the product itself at- and after the in-store experience.

The renewed sensor casing itself would be emphasized by putting it into a neat, clean roll under a clear sheet of plastic. The challenge we solved was with a firm structure and right selection of materials was to make the packaging just tight enough to be firm/tamperproof, but easy enough to open without any tools.

This process did lead to the decision in the end have two master versions of the packaging — one, displaying the sensor, app and watch on white background for Apple, because of their requirements, and another, silver plated company purpose on neon orange background on the lid for any other retail outlets to emphasise the boldness of the brand.

All key imaginery was tailored for the product itself. Back cover infographic was shot in a studio on purpose-built bed, while the sensor and material itself was rendered a 3D studio.

Sold out – twice

Beddit 3 was released to Apple Stores worldwide both online and in physical form in early October 2016. During the first three months Beddit 3 became the most sold Beddit product so far. Then it sold out not once but twice before Christmas.

We received a lot of positive feedback from the tech press, including Techcrunch, Macrumors and many others.

And now the story continues. Like the modern way of doing is there's always more to design and more to develop. The fundamentals are set but the Beddit story is only at the beginning.