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jetPack™ personal care line for jetBlue Airways
jetPack™ is a new and innovative personal care line from jetBlue Airways that transports comfort and bliss through essential products for your in-flight experience.
Inspired by the visual form language of different components of the brand and air travel, the products and packaging have been designed to reference the simple geometric shape of an aircraft's window. The photography and art direction also make reference to jetBlue's hometown of New York and its gridded structure that becomes apparent from an aerial perspective.