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Wise by Patagonia
Brief:
To create a brand extension for an existing company.
Mission Statement:
Wise is a brand of body care products that take the core values and believes of the patagonia consumer in mind by offering responsibly sourced bodycare products.
We believe that small changes can lead to big differences, that's why our products are derived from nature so they can return to nature.
Concept:
Patagonia's target audience is known to be hardcore outdoor enthusiasts. They enjoy outdoor activities like rock climbing, surfing, and camping. This line of products is inspired by the feeling of jumping in the shower after a long trip outdoors. The soaps and lotion bars come housed in recyclable packaging, a nod to the company's commitment to sustainability