Core77 Design Awards

Student Notable

Packaging Award

Core77 Design Awards 2018

Results Announced for Community Choice Prize See All Winners

ColorPop Cosmetic Brand and Packaging Identity Refresh.

The challenge of this project was to refresh a cosmetic brand identity and it's packaging design.

I wanted to take a cosmetic brand that I believe needed a refresh as a challenge. I choseColourpop Cosmetics and the objective for me was to create the perception through identity and form refinement and additional features that I believe would be welcomed such as a square detail that would help create non roll package, magnets to create pod customization and an app that would help as virtual make up assistant. I also wanted to elevate the budget friendly cosmetic brand to become an iconic brand in their packaging and communication to surpass their competitors.

Share This

Y1
m1
H1

Results Announced for Community Choice Prize See All Winners

Core77 Design Awards 2018 Presented By:

Honoree

Angela Pak
School

Art Center College of Design
Project Team

Designer: Angela Pak
Instructor: Gerardo Herrera
Category

Packaging
View More Information

` PDF

Core77 Design Awards 2018