I create the product, digital experience, visual identity, environmental graphics, mobile app and website for the expanded American Museum of Natural History.

This five-month project was completed in the end of January 2018 with Hoshi Ludwig (Currently Designer at Instagram, Google and R/GA)

The purpose of this project was to search the target, insights and business goals by understanding users' needs and behaviors, and to provide relevant, pleasant, and easy experience to users by exploring American Museum of Natural History. To be specific, I updated user interface based on the observation of users' behaviors and situations for users. My idea was to understand the needs and values of the museum guests, and to combine them with the visitor centered system and present or futuristic experience.
Given the challenges, I created device name Loupe, I wanted to create stronger connection between museum guests and Natural History Museum through using the my devices. The main reason why I used the new devices is that most people didn't know AMNH have the app, and I have never seen it during researching.
I also wanted to give more concise and clear user experiences by providing the specific shape to visitors, which is based on situations that they can experience. As so, my device has 8.5 inches screen and it looks like magnifying glass. It is easy to think that you put a screen instead of glass in a magnifying glass.