Jury Alumni

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  Su Mathews Hale

  CEO and Chief Creative Officer, Hale Design

  2022 Visual Communication Jury Member

  For more than two decades, Su Mathews Hale has thrived at the intersection of design and brand strategy. Using the power of design to develop inspiring creations while solving business problems, Su has collaborated with a broad range of notable clients including Citibank, Disney, Chick-fil-A, eBay, Hawaiian Airlines, Hershey’s, Hyatt, IHG, Papa Johns, Sam’s Club, Samsung, Shutterstock, Taco Bell and Walmart.
  
  Currently as CEO and Chief Creative Officer of Hale Design, a branding agency she opened in 2019, Su recently led her creative team on Papa Johns refreshed brand identity – the visual reflection of the new tone set by the brand - a more modern, bold, fun, fresh and tasty experience. The friendly, streamlined logo reflects the pizza chain's momentum, introduces flexibility to scale digitally and positions Papa Johns for continued success and growth. Prior to Hale Design, she was a former associate partner at Pentagram, New York, and a senior partner and creative director in design at Lippincott, where Su led global projects spanning the full gamut of brand creation and identity development. While at Lippincott, she served as creative director on the famed Walmart rebranding – a massive brand repositioning and revitalization engagement that contemporized the global retail giant while retaining the values of its heritage.
  
  Su also serves as Chair of the Board of Trustees at ArtCenter College of Design in Pasadena, CA.

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  Evelio Mattos

  Creative Director & Host, Package Design Unboxd

  2021 Packaging Jury Member

  Evelio Mattos is a Creative Director of packaging and the host of Package Design Unboxd, he also hosts the Packaging Podcast, and is the Former Editor in Chief of The Dieline packaging blog. Evelio was named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA’s “People toWatch” his most recent work for Walpole UK in partnership with James Cropper and Intl. Direct Packaging was documented to illuminate his thesis that sustainable packaging can be fashion forward and not granola. Clients include Sonos, Michael Kors, Birkenstock, and start-ups like United Sodas of America.

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  Lindsey Maxwell

  Vice President, Teague

  2024 Transportation Jury Captain

  From prototyping on the shop floor to Vice President of Teague, Lindsey Maxwell holds over twenty years of experience in the aerospace industry. Lindsey leads an interdisciplinary team of over 125 researchers, designers, and engineers at Teague’s Aerospace Studio, and she has been integral in taking the company’s legacy of human-centered design in aviation and expanding it to urban air mobility, space habitats, space travel, and other passenger experiences.
  
  Lindsey is an art lover, design nerd and travel aficionado. But above all, she’s passionate about people. Her greatest strength is building deep partnerships with industry leaders to shape the future of their business and utilize design to create competitive advantage.
  
  Lindsey holds the position of Board Chair of IDSA, the most established Industrial Design Association in the world. Prior to being elected Chair, she was the Co-Chair of the National Women in Design Committee for IDSA. She cares deeply about elevating women in the design industry and continues to support IDSA Women in Design, as well as her own group, Women in Design Executive Team, which offers camaraderie and support for women in design leadership.
  
  Outside of work, Lindsey enjoys being on or near water, remodeling her 1950’s midcentury home, and movie night with her husband and two kids.

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  Jason Mayden

  VP of Design, Design Mark One

  2015 Consumer Product Jury Member

  In his previous role at Nike, Jason oversaw the design and execution of all conceptual products, data driven innovations and inline lifestyle and performance product for Jordan Brand, as the Senior Global Design Director. During his 13+ year career at Nike, Mayden led and contributed to the creation of innovative sport performances products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter and Michael Jordan.In 2011, Mayden successfully received his Masters in General Management and Social Innovation from Stanford University's Graduate School of Business and shortly there after he returned to Nike as the Global Director of Innovation for Nike Digital Sport where he was responsible for the strategic investigation of new technologies and services, such as the Nike Fuel Band. In addition to his responsibilities as VP of Design at Mark One, Jason is also a d.Fellow at the Hasso Plattner Institute of Design at Stanford University, a frequent lecturer at Stanford University's prestigious Graduate School of Business, a regular columnist/blogger for Hypebeast Magazine and hypebeast.com and an advisory board member to his undergraduate alma mater, the College for Creative Studies.

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  Jason Mayden

  CEO + Co-Founder, Super Heroic Inc.

  2017 Design for Social Impact Jury Member

  In his previous role at Nike, Jason oversaw the design and execution of all conceptual products, data driven innovations and inline lifestyle and performance product for Jordan Brand, as the Senior Global Design Director. During his 13+ year career at Nike, Mayden led and contributed to the creation of innovative sport performances products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter, and Michael Jordan.
  
  In 2011, Mayden successfully received his Master’s in General Management and Social Innovation from Stanford University’s Graduate School of Business and shortly there after he returned to Nike as the Global Director of Innovation for Nike Digital Sport where he was responsible for the strategic investigation of
  new technologies and services, such as the Nike Fuel Band.
  
  He is now at Accel assisting with the continuous development of Accel’s brand position amongst the global community of entrepreneurs while working with portfolio companies on deepening and extending their knowledge and ability to create cultures of curiosity. Moreover, he is also an advisor of Slyce, a company created by fellow Nike alum Bryant Barr and NBA Superstar Stephen Curry, a platform focused on creating a new paradigm at the intersection of campaign workflow planning and brand-to-influencer content management. Lastly, is the CEO and Co-Founder of Super Heroic a business focused on provided quality play-performance footwear, apparel and technology for elementary school aged children.

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  Georgina McDonald

  Creative & Partnerships, SPACE10

  2023 Speculative Design Jury Member

  Over the past 12-years, Georgina has worked on an eclectic mix of projects from exhibition design, research reports, digital and print collateral, graphic identities, and book design. Since June 2018, Georgina was the Lead Design Producer at SPACE10, a non-profit research and design lab fully-funded and dedicated to IKEA. For the past three years Georgina was leading Everyday Experiments; a series of digital experiments exploring how advanced technologies can better our everyday lives at home. Georgina is currently working with Creative & Partnerships on the Playful Research team at SPACE10 investigating the potential opportunities that lay between generative AI and design and architecture. Before moving to Denmark, Georgina worked with Natasha Jen at Pentagram Design. She has called Copenhagen home for nearly five years. She is originally from Australia.

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  Ben McGinley

  Director of Design, LiveWire, Harley Davidson

  2023 Transportation Jury Captain

  As a designer and design leader at Harley-Davidson, Ben has been at the forefront of electric motorcycle design while also having the opportunity to make an impact on new and existing internal combustion spaces through a mixture of evolution and reinvention.
  
  Now, as director of design for LiveWire, Ben and his team focus entirely on the challenge of reinventing motorcycling for the electric future – transforming everyday experiences into urban adventure and beyond by creating soulful products and product experiences that build the new brand and enrich the lives of riders.
  
  In his free time, Ben spends his time reading about sustainable architecture, out in nature, or with his collection of (mostly not running) vintage motorcycles.

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  Indya McGuffin

  Design Operations Lead, Netflix

  2024 Design for Social Impact Jury Member

  Originally from Chicago, Indya McGuffin is a designer, storyteller, and creative strategist currently based in Oakland, California. Indya has dedicated her career to empowering Black creatives, entrepreneurs, and those envisioning more equitable futures through design.
  
  Inspired by her self-designed major at Stanford University, she co-founded PURSUIT Design, a studio that leveraged visual storytelling and creative strategy to help people understand themselves and others. Indya has since returned to Stanford to teach "Print on Purpose," a design course investigating how social justice is imprinted in our local, national, and global consciousness.
  
  In her current role as a Design Operations Lead at Netflix, Indya works with the Design Systems team, ensuring that their work effectively supports the company's creative vision.
  
  When Indya isn't designing, she is competing with her friends to spot music samples, attempting to replicate her mom's recipes, and exploring the spaces around her on foot.

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  David McKendrick

  Co-Founder, B.A.M

  2016 Service Design Jury Member

  David McKendrick is an British art director and graphic designer. In 2014 he founded B.A.M. with business partner and fellow art director Lee Belcher. B.A.M. is a london based creative agency specialising in art direction, design, publishing and branding.
  
  Formerly creative director at British Esquire. Mckendrick graduated from Glasgow School of Art in 2000 and began his career as a Designer at Graphic Thought Facility, one of the most innovative design companies in London. The group produced work for The Tate Gallery, Booth-Clibborn Editions, the Design Museum, the V&A and Habitat, among others.
  Previously, McKendrick worked as Art Editor of the Bespoke department at Wallpaper* magazine and as a Senior Designer at the fashionable design group, North.
  
  In 2009 McKendrick was named BSME (British Society of Magazine Editors) Art Director of the Year. In 2008 he was also named PPA (Periodical Publishers Association) Designer of the Year. In 2007 he won Best Magazine Design at the MD&JA (Magazine Design & Journalism Awards)n for Esquire's relaunch.
  
  In November 2015 he was awarded the honorary degree of Doctor of Design at Southampton Solent University. McKendrick also is a visiting lecturer and guest tutor at, Glasgow School of Art, Bath School of Art and Design, Southampton Solent University and most recenly Nottingham Trent University.

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  Délia McNair

  Global Director of Technology Innovation, Nike

  2023 Speculative Design Jury Member

  Experienced innovation leader with a passion for fostering creativity, building strong team cultures, and leveraging technology for good. As Global Director of Technology Innovation at Nike, Délia brings digital and physical innovation concepts to life by building high-performing teams, shaping digital strategy, and developing streamlined innovation processes. Her 15+ years of experience include time at Netflix, DentsuACHTUNG!, PVH, and Google.

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  Lisa McNally

  Engagement Lead, Lacuna Technologies

  2020 Transportation Jury Member

  Lisa McNally works at the nexus of transportation, technology, and social impact. Lisa has dedicated her career to designing programs that promote sustainable and equitable access to critical commodities such as clean energy and shared mobility—everyday services that significantly improve quality of life—especially for those who need it most.
  
  As Engagement Lead at Lacuna Technologies, Lisa helps cities make better use of streets and curbs through open technology while optimizing the benefits of emerging mobility for the public good.
  
  Bringing expertise in smart cities, livable communities, and climate change policy, Lisa has designed and delivered programs that provide meaningful solutions for everyday users of our built environment. Lisa holds a MS from the University of Oxford, as well as a BA in Anthropology and BS in Environmental Policy from UC Berkeley.

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  Greg McNamara

  Founder, Mast

  2019 Commercial Equipment Jury Member

  Greg McNamara is an award-winning designer and creative leader.
  
  He is a founder of Mast, a collaborative product studio that crafts interwoven experiences. They create cohesive product experiences through physical objects and services, that aim to be transformative. At Mast, Greg focuses on working fusing technology and material innovation with his passion for brand storytelling. Recent work includes working on a new paradigm for a connected experience design for Lexus, a wearable platform and branding for Loopd, crafting a new design language for Pearl Izumi's running team, and designing headphones and interfaces for a VUI platform for OV.
  
  Previously Greg was the global head of design & innovation at Sol Republic. Greg led the design team from day one, defining the brand with a small team and shaping product strategy through the growth phase to build a globally successful brand with a passionate following. Greg has been part of teams at Astro Studios, One & Co, Lunar, and Frog Design over the years. Before working in consumer electronics, he was nurturing his enduring love of sneakers as a footwear designer; at North Face in the advanced concepts group, and for New Balance.

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  Afshin Mehin

  Lead Designer, Card79

  2024 Commercial Equipment Jury Captain

  Afshin Mehin is the founder of Card79, a creative studio based in San Francisco. The studio focuses on tackling complex and future-facing projects, working on everything from Brain Computer Interfaces to Autonomous Vehicles for agile Startups like Postmates as well as large companies like Amazon and Lululemon. Afshin’s experience blends the old and new, having worked for traditional furniture designers like BarberOsgerby and Terence Conran as well as futuristics institutions such as M.I.T. ’s Media Lab Europe and Elon Musk’s Neuralink.

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  Afshin Mehin

  Chief Creative Officer, Card79

  2024 Robotics Jury Captain

  Afshin Mehin is the founder of Card79, a creative studio based in San Francisco. The studio focuses on tackling complex and future-facing projects, working on everything from Brain Computer Interfaces to Autonomous Vehicles for agile Startups like Postmates as well as large companies like Amazon and Lululemon. Afshin’s experience blends the old and new, having worked for traditional furniture designers like BarberOsgerby and Terence Conran as well as futuristics institutions such as M.I.T. 's Media Lab Europe and Elon Musk’s Neuralink.

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  Shashank Mehta

  Activity Chairperson, National Institute of Design

  2016 Design Education Initiative Jury Member

  Shashank Mehta is a principal faculty of Industrial Design at the National Institute of Design, Ahmedabad. Currently, he is the Activity Chairperson of the Institute’s Professional Education Programme.
  
  Over the last five and half years, Shashank also served as the project head of the Design Clinic Scheme for MSMEs, a unique and ambitious design intervention scheme for the country’s large MSME sector. Supported by the Ministry of MSMEs, Government of India, the scheme reached out to over 200 MSME clusters through organization of Design Sensitization Seminars, Design Awareness Programmes and Design Projects.
  
  Over the years Shashank has taught at the Undergraduate and Postgraduate levels, spanning various design disciplines. Shashank has spearheaded the introduction of new course modules 'Design Process', ‘Indigenous Innovations’, ‘Service Design’, ‘Design Audit’, and ‘Introduction to Experience Design’, that are in sync with the rapidly changing demands and aspirations of the industry and economy in general. He also anchored and conducted several workshops on these topics for the participants from various sectors of industries. In 2007, he developed the vision report and the curriculum for the four year undergraduate programme in Product Design. Shashank also developed curriculum for the Postgraduate Programme in Product Design Engineering.

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  Jeremy Mende

  Founder, MendeDesign

  2017 Design Education Initiative Jury Member

  Jeremy Mende is a visual artist and designer from San Francisco, California. In 2000 he founded MendeDesign, a creative practice that balances commercial projects with strategic design work for socially oriented non-profits. The studio has been recognized internationally for its work and currently has pieces in several collections including the San Francisco Museum of Modern Art. Jeremy is a professor of design at California College of the Arts.