Jury Alumni

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  Luis Arnal

  President and Founder, INSITUM

  2015 Service Design Jury Member

  Luis is President and Founder of INSITUM, a leading innovation consulting firm. He co-founded INSITUM in 2002 and today has more than 110 employees and offices in Mexico, Brazil, Spain, Colombia, Argentina, Peru and the United States. INSITUM helps the biggest companies in the world create an innovation culture by envisioning new products, developing new services and designing better experiences. He has been involved in more than 1000 innovation projects for a wide variety of sectors. Before founding INSITUM he worked as a strategy consultant for DiamondCluster in Barcelona and E-Lab (now Sapient) in Chicago.Luis holds a bachelor's in Industrial Design and a Master's degree in Innovation Planning from the Institute of Design, IIT in Chicago. He is a prolific speaker a member of the committee for various conferences on innovation and research.

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  Martha Cotton

  Partner, gravitytank

  2015 Service Design Jury Member

  Martha is a Partner at gravitytank and has led the Research Discipline since the spring of 2008 when she joined the firm. She began her career at eLab in 1990s, and since then has worked across a wide variety of industries plying her skills as an applied ethnographer and business consultant. Stints include leadership roles at Sapient, Hall & Partners, and HLB. Clients are numerous and range from General Mills to General Motors; from SCJ to J&J; from Fidelity (Investments) to Security (U.S. Department of).Martha holds a BA in English from Indiana University and an MA in Performance Studies from Northwestern University. She is currently adjunct faculty at Northwestern University's Kellogg School of Management and the McCormick School of Engineering. Martha is former co-chair and current Advisory Committee member of the Ethnographic Praxis in Industry Conference (EPIC). She is also a contributing author in The Handbook of Anthropology and Business (Left Coast Press, May 2014).

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  Cathy Huang

  Co-Founder, CBi China Bridge

  2015 Service Design Jury Captain

  Cathy founded CBi China Bridge in 2003, the first insight-based innovation consulting firm in China. Most recently, she co-founded Successful Design, a social enterprise aiming to amplifying the value of design.
  
  Having broad influence both socially and on the global design industry, Cathy is frequently invited to conferences in North America, Europe, and Asia-Pacific. She enjoys adventures; from crossing the Gobi desert in Dunhuang to bungee jumping in New Zealand. Her continued dedication to challenging the limits fuels her creativity for both business and design.

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  Adam Lawrence

  Co-Founder, WorkPlayExperience

  2015 Service Design Jury Member

  Adam Lawrence is a change facilitator, stand-up comedian and professional actor with a background in psychology and the global automotive industry. For years he has been using expertise gained in the world of theater, film, music and storytelling to help organizations influence and impress their customers and partners. He has been a pioneer in the use of full-bodied development tools in service design, and in his focus on the dramatic arcs of experiences. Adam is co-founder of WorkPlayExperience, and co-initiator of the Global Service Jam - the world's biggest ever service design event (so far). Follow him on Twitter:@adamstjohn