Jury Alumni

• 

  Brendan Boyl

  Partner, Founder of the IDEO Play Lab, IDEO

  2023 Toys & Play Jury Member

  Brendan Boyle is a Partner at IDEO, a global design and innovation firm. He’s also an adjunct professor at Stanford. He is the founder of the IDEO Play Lab, a board member of the National Institute of Play, an award-winning author of the Klutz Book of Inventions, and an acclaimed speaker on the joy of innovation. Brendan believes that play is the key to innovation and frequently speaks to creative leaders, entrepreneurs, and students about the importance of playful exploration and risk-taking. Under his leadership, the Play Lab has invented and licensed over 225 consumer products including the best-selling Jumperoo, Elmo Calls, and Pictionary Air.

• 

  Krystina Castella

  Professor, Industrial Designer and Author, Art Center College of Design

  2023 Toys & Play Jury Captain

  Krystina Castella has practiced as an industrial designer, consultant, and is a Professor at Art Center College of Design. Her work centers around designing for play, the intersection between design and ethical business, sustainable materials and manufacturing and entrepreneurship. She is founder of the Design Entrepreneur Network (DEN) a consulting group specializing in design strategy where she has assisted over 500+ start-ups, social enterprises, and organizations since 2004.
  
  She is also author of 12 books including award-winning cookbooks, children’s books, and a textbook Designing for Kids: Creating for playing, learning, and growing. She is a contributor to National Public Radio.
  
  Krystina worked in-house as a designer for Walt Disney Imagineering, FOX Children’s Network, Generra Sportwear, RTKL, and the Brooklyn Children’s Museum. She founded several licensing and manufacturing companies that internationally distributed products she designed, including furniture, toys, clothing, stationery, housewares, and soft goods. The Museum of Modern Art, Fortune Magazine and Oprah Winfrey have all praised Krystina’s creative achievements.

• 

  Karen Feder

  Head, MFA, Design for Play, Design School Kolding

  2023 Toys & Play Jury Member

  Karen Feder is the head of the world’s first international Design for Play Master’s Program at Design School Kolding, educating the next generation of play designers. The program recognizes the understanding of play as a prerequisite for designing high quality toy design. The curriculum is based on research within play and toy design qualified through dialogue with institutions around the world and in collaboration with experienced toy design companies.
  
  Karen is an assistant professor, in the LAB for Play & Design, where she does research in child-centered design for play and how to teach designers to design opportunities for play from a child-centered perspective. Her current research focusses on how taking the starting point in the children and their everyday lives, can lead to more relevant and meaningful design for children.
  

• 

  Alex Hochstrasser

  Founder & Designer, MOLUK

  2024 Toys & Play Jury Member

  Alex Hochstrasser is a Swiss designer and inventor and one of the pioneers of contemporary open-ended toys.
  
  He studied industrial design at the University of Art and Design in Zurich and worked for renowned design firms in Barcelona, San Francisco, New York, and Tokyo. In 2001, he launched his first toy, Bilibo. The open- ended play shell was an instant critical and commercial success, winning a TOTY and numerous other international awards. Alex continued his vision of analog, abstract play objects that encourage children to move and explore with MOLUK, a label he founded with his sister in 2011 - developing an iconic range of open-ended toys that all work together and complement each other. 16 MOLUK toys have won Germany's prestigious spiel gut® award for their unique design and outstanding play value. Alex's work is part of the permanent collections of the Museum für Gestaltung Zürich and the Musée des Arts Décoratifs Paris, and has been featured in exhibitions at the Vitra Design Museum and MoMA New York.

• 

  Cas Holman

  Principal, Heroes Will Rise

  2023 Toys & Play Jury Member

  For two decades Cas Holman has been designing playthings and playspaces that encourage exploration, imagination, and collaboration. Through her company Heroes Will Rise, Cas creates intuitive toys that inspire creative, open-ended play, including the award-winning Rigamajig, a line of playful building kits used in schools and public spaces worldwide. An educator of 12 years and former Associate Professor of Industrial Design at the Rhode Island School of Design (RISD), Cas travels the globe to collaborate with thought and industry leaders in early education, curriculum design, public space, and childhood advocacy who share her passion for creating opportunities for child-directed free play. Her philosophy and approach to designing for play was recently featured in the award-winning documentary series “Abstract: The Art of Design” on Netflix.

• 

  Yesim Kunter

  Play Expert & Creative Strategist, Play to Innovate,

  2023 Toys & Play Jury Member

  Yesim Kunter is a recognized play expert and a creative strategist who understands the behavior of people to create new experiences and define new opportunities.
  
  As a consultant; develops “playful” experiences for Fortune 500 Companies, Universities, and Communities by applying ‘Play Philosophy’ to products, environments, communities, and culture creation as well as market research with future scoping; She has facilitated numerous successful ‘PlaytoInnovate® Workshops’ in training organizations with diverse backgrounds from kids to professionals for leveraging Creative Thinking and held talks at prestigious conferences.
  
  Previous to her consultancy she had worked for Toys R Us, Lego, and Hasbro as a play futurist.
  

• 

  Jon Levy

  SVP M&A & Venture, Spin Master

  2024 Toys & Play Jury Member

  Jon Levy joined the Spin Master Ventures team in 2021. A passionate entrepreneur in the children’s entertainment industry, Jon co-founded Mastermind Toys, a highly successful Canadian retail toy chain, in 1984. From a niche beginning selling educational computer games for children, Jon’s vision grew into a passion to find the very best of everything kids would be excited to play with and learn from. During his career, he developed a unique expertise for curation, presentation, and marketing toys, defining the Mastermind Toys experience
  
  He now brings his experience cultivating life-long partnerships with toy inventors and creators from around the world and decades of business development acumen to Spin Master Ventures. Jon is continuing his life’s passion to find the most talented entrepreneurs; unique start ups and creative inventors by traveling the world and engaging with disrupters in the industry. At Spin Master Ventures, he is focused on finding the right opportunities to invest in the future of play and accelerate growth through partnering with the aspiring toy business leaders of tomorrow.

• 

  Steve Starobinsky

  SVP Trends & New Markets, Gel Blaster

  2024 Toys & Play Jury Member

  A veteran of the toy industry of over 20 years. Selling retailers in all sectors in North America with a focus on trend writing a trend forecasting. My last two projects were launching MIND THE GAP, a game that was acquired by Spin Master and most recently Gel Blaster - one of the fastest growing toy companies in North America!

• 

  Kevin Williams

  Founder & CEO, OgoSport

  2024 Toys & Play Jury Captain

  Kevin Williams, a product developer based in coastal South Carolina, graduated with a Masters in Industrial Design from Pratt Institute in 1995. He has since founded several design-focused companies including MAKE, CAKE, Everest Columbarium, Ogosport, and Plan C. In 2006, alongside Rick Goodwin, he started Ogosport, a toy and game company. Ogosport's innovative products are distributed in over 40 countries and have earned multiple nominations and awards, including the TOTY (Toy of the Year) from the Toy Industry Association. Kevin is deeply passionate about design, emphasizing user experience and play value in his work.

• 

  Marie Williams

  CEO, Dream Networks

  2023 Toys & Play Jury Member

  Marie is a playful chartered engineer, design lecturer, TedX speaker, and CEO of Dream Networks. She founded Dream Networks in 2016 and has collaborated with businesses, schools, and communities to co-design and build engaging play spaces in economically deprived communities around the world. To date, Dream Networks has adopted sustainable design practices to create inclusive play spaces for over 60,000 children in the UK and Africa.
  
  She is an advocate for children's right to change the spaces they inhabit through play and design practices that prioritizes the needs of the community and the environment. In her recent TEDx, she suggests deconstructing the playground and demonstrates how we can collectively make play possible for all by adopting a child-centered approach that focuses on inclusive spaces, playful materials, and local connections. Through her Ph.D. at the UCL Institute of Global Prosperity within the Bartlett school of architecture, she has developed a critical blueprint for cultivating sustainable outdoor play spaces in urban refugee communities that relies on culturally specific co-design, materiality, and ethnography. She is a lecturer on design and innovation at Universities in the UK, Kenya, and the USA. Marie is a Christian, mother, and spontaneous baker.