Jury Alumni

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  Harold G. Nelson

  Visiting Scholar, University of Montana, School of Computer Science

  2015 Strategy & Research Jury Member

  Dr. Harold Nelson is a visiting scholar in the School of Computer Science at the University of Montana. He was the 2009-2010 Nierenberg Distinguished Professor of Design in the School of Design at Carnegie Mellon University. He is a Senior Lecturer in the Graduate School of Business and Public Policy at the Naval Postgraduate School in Monterey, California. Dr. Nelson was the head of the Graduate Programs in Whole Systems Design (WSD) at Antioch University and has held teaching positions in several universities. He is a licensed architect in the State of California and worked as the assistant regional architect for the U.S. Forest Service in San Francisco, California.He is a past-president and a trustee of the International Society for Systems Science. He is the co-founding Director and President of the Advanced Design Institute and owner of Harold Nelson LLC; Organizational Design Competence. He has worked with a variety of organizations, including: non-profits and corporations, state and federal agencies, international governments and the United Nations.Dr. Nelson received his Ph.D. from the University of California at Berkeley where he designed his own graduate program in Social Systems Design. He received his Master of Architecture degree from U.C. Berkeley, and a Bachelor of Architecture from Montana State University.

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  Natalie Nixon, Ph.D.

  Founder, Figure 8 Thinking

  2022 Strategy & Research Jury Captain

  Natalie Nixon is the creativity whisperer to the C-suite, helping leaders make better business decisions through wonder and rigor. At Figure 8 Thinking she’s a creativity strategist, global keynote speaker and author of the award winning The Creativity Leap. Real Leaders named Natalie one of the top 50 keynote speakers of 2022 and she’s been featured in Forbes and Fast Company. She received her BA from Vassar College, and her PhD from the University of Westminster. These days you can find her on the ballroom floor fine-tuning her cha-cha and foxtrot. Learn more at figure8thinking.com and follow her @natwnixon.

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  Susan O'Malley

  Head of Strategy, Office of the CEO, IDEO

  2018 Strategy & Research Jury Member

  Susan serves as the Head of Strategy at IDEO’s office of the CEO. In this role, she works with IDEO’s senior leadership team stewarding change and growth initiatives across the firm.
  
  
  
  A business and organizational designer by training, she is interested in exploring how established enterprises can embrace new ways of working. Her work on the Planned Parenthood Experience won a Fast Company Innovation by Design award in 2016.
  
  
  
  Susan started her career in the early days of Google’s European Operations in Dublin. Her service in helping to scale and grow AdWords in EMEA and beyond was recognized with a Google Luminary award. She holds a BA in German Cultural Studies and Economics from Trinity College Dublin and an MBA from Stanford Graduate School of Business.

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  Malin Orebäck

  Vice President Design, Veryday

  2016 Strategy & Research Jury Captain

  Malin is leading the Veryday creative team with a focus on service business and customer experience. She is coaching the design and innovation teams to challenge customers and deliver world class, innovative and meaningful service and customer experience solutions. Responsible for building and supporting multidisciplinary teams to leverage the power of a people driven, engaging, innovation approach to explore and uncover solutions that are meaningful to people and that really can make a difference to individuals, environment, society and business.
  
  A strategist and team leader with 20+ years of consultancy experience from a wide range of industries, working with multinational clients on a daily basis. Lecturer, keynote speaker and advisor to global brands on customer experience, design strategy, and people driven innovation.

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  Philippe Ostiguy

  Brand & Creative Strategist, Exposure

  2020 Strategy & Research Jury Member

  Philippe Ostiguy is a brand and creative strategist at Exposure and, previously, at 2x4. Current and past clients include Prada, Uniqlo, MAC Cosmetics, Converse and Second Stage Theater. He is interested in culture-making; in fandom; in the music, movies, art, and design that expand our imagination. Now based in New York City, he holds a Masters in Branding from the School of Visual Arts.

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  Jennifer Passas

  Brand Strategy Lead, Gensler

  2020 Strategy & Research Jury Captain

  Jennifer Passas is a brand and experience strategist from Vancouver who currently lives in New York City. She has a BA in Art History from the University of Victoria and a Masters in Branding from the School of Visual Arts. Currently a Brand Strategy Lead at Gensler, Jennifer spends her days thinking of ways brands can come to life through analog and digital experiences in the built environment. She has expertise in naming, trend reporting and is a writer for PSFK.

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  Emily Privot McNamara

  Senior Researcher, Industrial Design, Amazon

  2021 Strategy & Research Jury Captain

  Emily Privot McNamara is a Senior Researcher on the hardware (ID) research team at Amazon, where she works on evaluating existing products and framing challenges around people’s behaviors and interests to identify new opportunities. Prior to Amazon, Emily's career began as an architectural designer working on projects ranging from high-end retail environments to local non-profit urban streetscape improvements. From there she pivoted into design strategy to create things on a faster timeline, and focus on work that applied user needs with business goals and the application of thoughtful design. She began her strategy career as an intern at fuseproject and graduated to hold the position of design strategist at Native Design and VBP Orange.
  
  Recently, Emily has been learning a lot about anthropometry and is applying her passion and specific interests in health/wellness and the older adult population to her work at Amazon.

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  Dr. Melis Senova

  Group Managing Director, Huddle Design

  2015 Strategy & Research Jury Captain

  As Founder and Director at Huddle, Melis is the main provocateur when it comes to encouraging creative and pragmatic solutions. She is passionate about driving change within organizations with a natural focus on human centricity, design and what it takes to thrive in the 21st century.Melis has deep academic qualifications and vast business experience, underpinned by a PhD in Human Factors (user-centered design). Her areas of expertise covers service strategy, strategic service design, experience design, concept prototyping, systems engineering, program management and human factors research.Melis is a contributing author to This is Service Design Thinking, the very first textbook on Service Design published in 2011. She sits on the advisory board for the Department of Architecture and Industrial Design at RMIT and is a Senior Research Fellow at the School of Medicine at Monash University.Melis is also co-founder of London-based Enterprise Design consultancy FromHereOn.

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  Maria Silva

  Brand Strategist & Senior Designer, Mucca Design

  2020 Strategy & Research Jury Member

  Maria Silva's passion is discovering the compelling kernel of truth at the root of each brand and using it to create a unique story. In addition to being a brand strategist at Mucca Design, she is an award-winning designer, with recognition from CommArts, TDC, LAD, and BID, and a master’s degree in brand strategy from the School of Visual Arts in New York City. Some of her recent clients include Union Square Hospitality, WeWork, 7Fresh, Fairway, and Ficosota.

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  Barton Smith

  Product Designer, Spotify

  2019 Strategy & Research Jury Member

  Barton is a Product Designer based in New York, many miles from his hometown in Australia. He's currently at Spotify designing creative tools for artists and previously worked at FiftyThree, Facebook and Fuseproject. He equally loves working on complex systems and dynamic interfaces, and spends a lot of time thinking about the movement of culture, trends and ideas.

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  Karina Totah

  Chief of Staff to the President & CMO, Thyme Care

  2021 Strategy & Research Jury Member

  Karina Totah works to achieve greater equity in our cities and our healthcare system. Currently, she is Chief of Staff at Thyme Care, a startup that guides cancer patients through the complex healthcare system by providing personalized support, quality resources & quick access to high-value care. Prior, she was head of strategy for New York City Public Housing, the largest residential landlord in North America. Karina also practices as an end-of-life doula through her company, Nevit (www.nevit.net).

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  Richard Tyson

  Principal Strategy Designer, frog

  2017 Strategy & Research Jury Member

  Richard is a principal strategy director at frog with a focus on data, systems intelligence, innovation, and organizational change. In his role, he helps leaders explore the frontiers of human-centered approaches to intelligent systems. Richard has a long consulting background with innovation leaders like Doblin, Monitor, and SYPartners where he as worked on large scale foresight, innovation, and transformation programs across industries including healthcare, information technology, consumer products, urban systems, humanitarian affairs, international development, and national security. Richard in on the faculty at School of Visual Arts Products of Design Master’s program and has conducted projects throughout the world in Europe, Asia, Africa, North America, and the Middle East. Select clients include: BNY Mellon, IBM, Google, Microsoft, SK Telecom, The United Nations, and the US Department of Defense.

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  Gabriel Valdivia

  Lead Designer, Jigsaw

  2019 Strategy & Research Jury Captain

  Gabe is a Cuban Product Designer based in New York, currently exploring how technology could make people safer at Jigsaw. Prior to that, he explored social VR and content creation at Facebook, as well as smart driving at Automatic. He’s passionate about design mentorship, empowering diverse perspectives, and creating transformative experiences through the power of storytelling.

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  Parul Vora

  Designer, Researcher, Technologist, User Experience Specialist, IDEO

  2021 Strategy & Research Jury Member

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  Denis Weil

  Interim Chief Innovation Officer, Sanergy

  2016 Strategy & Research Jury Member

  Denis Weil is an Innovation Executive, Change Leader and “Social Creative” focused on propelling the impact of design and innovation in the social sector. As one of the private sector pioneers and thought-leaders in the field of service design, Denis is now applying his innovation leadership to social and civic innovation advising social and public organizations on how to reach impact at scale. He is currently a Senior Advisor for Innovation and New Services for Year Up, the leading workforce development social enterprise, and an Advisor for the Government Innovation team at Bloomberg Philanthropies.
  
  Denis’ passion is to advance the practice and impact of Design. In 2015 Denis was an Advanced Leadership Fellow at Harvard University where he researched new ways to cross-pollinate the practices of Social Science and Design. A long-time adjunct professor at the Institute of Design at IIT in Chicago, Denis teaches classes in Service Design and Social Innovation. He is also a frequent speaker at innovation and design conferences and his viewpoints about the value of design for innovation have been published in ID magazine and Business Week.

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  Marcel Zwiers

  Founder, 31Volts

  2015 Strategy & Research Jury Member

  Service Designer