Core77 Design Awards
- Other Years
Elvie Pump is the world's first silent wearable breast pump. Elvie Pump is a complete departure from existing pump technology, creating an entirely new pumping experience that offers more freedom and mobility. The truly hands-free pump gives women the flexibility to go about their daily routine while pumping, without worrying about cords, wardrobe changes or the undignified sound of traditional electric breast pumps.
Elvie's proprietary pump technology means the pump is the quietest, smallest and most lightweight wearable breast pump on the market. Worn under clothing, Elvie Pump offers unprecedented discretion when pumping collecting milk in its self-contained bottle. Women can view real-time milk volume and track their pumping history for each breast.
Elvie Pump uses infrared technology to detect the amount of milk in the bottle, enabling it to identify when the bottle is full and automatically end the pumping session. Users can control the pump from their smartphone, avoiding the need to open your blouse and fiddle with buttons, allowing pumping in more locations than ever possible before.
Elvie Pump enables and encourages more women to breastfeed for the benefit of both the baby and the mother's health. It also helps to relieve the symptoms of mastitis and allows more sessions in a mother's day which results in an increase in milk supply.
There have been over 200 expressing women involved in the development of Elvie Pump. From product conception through to the final prototype builds, we've been listening and implementing their insights, giving us absolute confidence that this is what women want.
Our unique technology and design mean that there are many more differences when it comes to ease of assembly and cleaning, as well as charging, durability and app features that we think moms will immediately value. By placing women at the center of the design process we've been able to create a product that makes pumping as easy, convenient and comfortable as possible.
One of the first things that comes up in conversation with women who have experienced pumping is the noise. These conversations usually start with a few impressions of the loud, mechanical sounds that ultimately left many women feeling totally dehumanized. It was apparent that this needed to be eliminated, and it became an absolute necessity in the design process.
The cords, tubes and bulky kit were another aspects that made for an undesirable experience, and by their look, seemed to be stuck in a previous century. The innovative technology used in Elvie Pump allows it to be lightweight and small in size. The washable components are designed so that they fit together to form an ergonomic shape, meaning that Elvie Pump can easily fit into a standard nursing bra. To accommodate all bra types, as some have stretch and others less so, each Elvie Pump is provided with a Bra Adjuster so that there is always the option to extend the cup size if needed.
There are only 5 washable parts so that, as well as being easy to clean, Elvie Pump can be put together in seconds. Each pump can be either left or right breast and easily switched over in either the app or the Hub. When single pumping, the Side Selector makes it easy to switch sides, restarting in Stimulation mode if pressed during a session.
Elvie Pump can be controlled via the app to avoid having to fiddle underneath clothes whilst pumping, keeping the entire experience discreet from start to finish. The app also gives real-time feedback as to how much milk is in the bottle so the woman using it always knows what's going on. Elvie Pump automatically switches off when the bottle is full, allowing the user to concentrate on other things.
An important but often overlooked or ambiguous aspect of pumping is flange / breast shield sizing. Getting the correct fit is essential for comfort and performance. Elvie Pump's breast shields have a unique sizing system placed on the underside of the breast shield that allows the user to determine the best fit for her.
It was important that this pump fits into women's lives, rather than altering it. So, Elvie Pump was designed as a product that women would want to interact with, rather than begrudge every moment they spend with it.
The future of breast pumps is wearable, and the products on the shelves will look dramatically different within the next two years. Women need a breast pump that is designed for their modern lives and being mobile is a huge part of that. There has never been a truly hands-free, silent and smart breast pump before Elvie Pump. This is the 'iPhone moment' for the category and will completely transform the pumping experience for new moms.