Student Winner

Visual Communication Award

Core77 Design Awards 2023

Concealed Studio

Concealed studio is a professional, relaxing and interesting design studio - designed for designers.

Concealed Studio Logo

Wooden Logo A wooden, assembled brand logo with mortise and tenon structure. Made in the same Maple, Cherry and Sapele colours as the brand, making it a brand asset that is accessible, warm and fun.

Wooden Characters Disassembly The process of disassembling wooden characters.

Onboarding Kit The onboarding kit is delivered to the new employees at the same time as the offer of employment.

Packaging Set The individual objects, whose dimensions have been carefully calculated, are put into the large gift box one by one and fill the entire box correctly.

Inner Box The individual packaging of the small items included in the kit. All cartons are made of white cotton paper to provide a rich and delicate touch. They are also embossed with the brand logo.

Studio Manual The studio manual is divided into brand manual and work manual. The brand manual is prepared for the correct use of brand assets, and the work manual is prepared for efficient design. The workbook is bound in loose-leaf for easy updating.

Official Supplies Display contracts, induction notices, letters and other official correspondence. The wooden USB disk has the Chinese logo of the studio engraved on the bottom and can also be used as a seal if necessary.

Brand Stationery Design work kit with branded custom bookmarks, sticky notes, pencils, pens and writing paper. Sticky notes and labels produced in brand colour can be used in the design process in work to represent approval or rejection of the program.

VI System Brand logo and colour usage specifications, all of which are included in the brand manual in the agency handbook.

Desktop The desktops of the studios and brand merchandise.

Mood Board The design process of the brand logo, presented on the Mood Board.

Purpose: Based on the status quo, the design aims to build internal cohesion and brand trust by conveying a design attitude and professionalism to the outside world, while exploring humanistic concerns that are efficient, accessible, cost effective and simple for designers. At the same time, the psychology of the designer is an important aspect of the studio's focus, and the design will be based on the psychological impact of the different elements to create a relaxed, natural and creative brand atmosphere.

Content: The design is based on the details of everything the designer touches in his work. A balance is found between the outward expression of design attitude and professionalism and the inward expression of relaxation, fun and creativity.

Significance: A new way of thinking that promotes a focus on the designer's psyche, workplace and environment.

The font of the Studio's logo is inspired by the tenon and mortise structure, making it a touchable, warm and interesting brand equity.

The Studio's onboarding kit creates a better workplace environment and promotes Concealed Studio's values and culture. The onboarding kit includes stationery and daily necessities used in the design work, as well as a set of wooden signs of the studio and a set of studio manuals. The kit is a way to help employees and new hires bond with Studio's unique values and culture.

The studio's stationery encompasses most of the items that designers have access to in their design work, with a commitment to working efficiently and easily. Notes and labels produced in brand colour can be used in the design process in work to represent approval or rejection of the program. Simple, clear business correspondence helps establish efficient communication.

The studio manual is divided into brand manual and work manual. The brand manual is prepared for the correct use of brand assets, and the work manual is prepared for efficient design. The workbook is bound in loose-leaf for easy updating.

Concealed.Studio is divided into an external website and a hidden internal system of the studio, which are respectively established to publicize themselves and work efficiently.