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Student Runner Up

Visual Communication Award

Core77 Design Awards 2023

Controlled Spontaneity

Linking concepts together from seemingly different domains is one of the greatest ways to train our minds to adapt and stay on their toes. A group of writers and mathematicians formed Oulipo to free literature using constrained writing techniques.

"Controlled Spontaneity" examines how the works in the tradition of Oulipo and computer-generated literature share the same traits of constraints and potentialities and explores how the rules can stimulate our spontaneous creativity.


Linking concepts together from seemingly different domains is one of the greatest ways to train our minds to adapt and stay on their toes. A group of writers and mathematicians formed Oulipo to free literature using constrained writing techniques.

"Controlled Spontaneity" examines how the works in the tradition of Oulipo and computer-generated literature share the same traits of constraints and potentialities and explores how the rules can stimulate our spontaneous creativity.

As the project topic is about the word "constraint," I use the grid system as my design constraint and play the typography and images layout within the grid constraint, but also as a typography system.

The installation, as a transmedia component of the book Controlled Spontaneity, explores the intersection between works in the tradition of Oulipo and computer-generated poems and the transformation of poems from print-based to spatial media.


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  • Honoree

    Kenny Zhang

  • School

    ArtCenter College of Design

  • Project Team

    Brad Bartlett, Professor

  • Category

    Visual Communication

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