Toyish Labs, led by award-winning toy designer and play expert Assaf Eshet, expanded the popular magnetic flexible building toy Clixo® designed for imaginative minds, with the launch of the Clixo Expedition series. The Mars Rovers Pack, the hero pack of this series, takes kids on a journey into space, empowering them to build countless glow-in-the-dark rovers, landers, motorcycles, and space drones to explore the most challenging Martian landscapes.

This new building toy designed for older kids aged 6-10 helps to unleash STEAM skills and build upon creative thinking.

Clixo is a first-of-its-kind, multi-sensory, magnetic building toy that can be built in both 2D and 3D unlocking everyone's imagination and creativity. The flexible and strong pieces combine the magic of origami with the power of magnets to let kids build an infinite number of creations. Through its ingenious, research-based design, Clixo empowers kids' creative confidence by emphasizing the importance of discovery and learning by trying.

The newly launched Mars Rovers Pack takes the Clixo play to a new level by adding the Mars theme and offering fresh colors, new parts, and a personalized construction experience. Its pieces are designed to be manipulated intuitively, offering versatility and play longevity, allowing kids to follow building instructions, but also inspiring them to come up with their own creations to pursue their unique vision. Specialized glow-in-the-dark pieces such as all-terrain wheels and fire blasters enhance the building experience, while the open-ended play value encourages exploration, problem-solving, and imaginative storytelling. Clixo's Mars Rovers Pack is an exceptional product that embodies creativity, design, and rich play exploration in an inclusive way that extends to all ages, genders, and abilities.