The Stanley All-Day collection is a line of new, durable, functional and mobile soft-goods products for the Stanley brand. This collection consists of the 7L Julienne Mini soft cooler, the 14L Madeline midi cooler backpack and the 40oz Quencher Carry-All. These products allow users to bring snacks, drinks and daily essentials with them in a stylish and functional way. They showcase the brand values of durability, functionality and timeless style, in a new product category and with new materials. These products are made from a 100% recycled polyester base fabric and constructed with a radio frequency fabric welding technology that makes them strong and waterproof. They can be easily cleaned with soap and water and keep food cold for hours thanks to their double-wall insulated construction. The Julienne and Madeline feature a large, 'doctor's bag' style opening that is convenient for loading and unloading and is easy to use. The Quencher Carry-All brings a new level of mobility to the popular line of Stanley Quencher products. The Quencher Carry-All fits on the existing Stanley 40oz Quencher to make it a wearable accessory and features storage for all your daily essentials. The Carry All features a large pocket for your phone, a key clip, and an outer stretch mesh pocket. It can carry daily essentials like a phone, keys, wallet, sunglasses and other small essentials. These products are offered in some of Stanley's most popular colors like Rose Quart, Fuchsia, Black, and Cream.

The Stanley All Day collection represents a new direction for the historic brand. Stanley has been an iconic American brand for over 110 years and has been known for their double wall vacuum insulated stainless steel drinkware, which was invented by William Stanley Jr. in 1913 and has been synonymous with the outdoors for generations. Starting in 2014 the brand launched a new line of products with their Quencher product. A new generation of users were drawn to the product and brand because of its convenience, durability and legacy of quality. Stanley began a new era of popularity. With this new generation of users, the brand looked at expanding its product portfolio. The Stanley All-Day collection brings a new materiality to the iconic brand with the same values of quality, durability and functionality. The design team was charged to 'Design for Her' and considered a new user group while developing these products. By utilizing welded fabric and cut and sew technology the brand developed a line of soft coolers and accessories to allow users to customize the Stanley Quenchers and bring food with them in a colorful and convenient way. This new line was developed in the summer of 2023 with the best soft-goods manufacturers in the industry and represents the pinnacle of quality when it comes to fabric welded products. The product line blends style and functionality, with strong, intuitive and sustainable designs. The three products – the Julienne mini cooler, the Madeline midi backpack cooler and the 40oz Quencher Wrap are all representative of the brand values of durability, functionality and convenience.

The Julienne mini and Madeline midi feature a double wall welded fabric construction, which keeps food and drinks cold for hours. These products also feature padded shoulder straps and convenient handles to make them very mobile. They also both feature a unique 'doctor's bag' style opening which is a convenient and easy to use wide opening. This opening was developed because of its functional benefits, but also because it has a historic precedent that would relate to the heritage brand. This blend of old technology with new materials and construction techniques allows these products to be both novel and familiar.

The 40oz Quencher wrap brings new functionality to an existing drinkware product through its easy attachment and features. The wrap was designed around Stanley's most popular drinkware product, the 40oz Quencher. It uses the same fabric welding technology, construction and materials as the Julienne and Madeline coolers and has many convenient pockets to store their daily essentials like phone, keys and wallet. It prominently features a removable shoulder strap that allow users to 'wear' their Quencher. This product represents a paradigm shift in drinkware from being an accessory that is carried in another bag, to becoming the bag itself. This product was designed by observing Quencher users and seeing that the Quencher had become an essential part of 'Every Day Carry' (EDC) for many users. The Stanley design team explored this behavioral change and considered how considering water as an 'Every Day Carry' item might change the way we approach product design for our products. The 40oz Quencher Wrap fits over the existing drinkware piece by seating under the bottom taper and it is secured with a flap that has two snaps on it. An important detail is that the wrap allows for the drinkware piece to remain cupholder compatible. The Quencher wrap brings hands-free use to the most popular Stanley product and offers current users a way to outfit their Quenchers for all their daily essentials and adventures ahead.