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Notable

Lifestyle Accessories Award

Core77 Design Awards 2024

ONEBLADE Dawn

The ONEBLADE Dawn is an exquisite blend of precision and luxury tailored exclusively for the modern woman and body shaver. Meticulously crafted, this razor embodies elegance, high performance, and sustainability.
PENSA worked with ONEBLADE to design and engineer a shaving experience uniquely crafted to respond to the specific needs of shaving the body, and also address the pressing environmental issues in the personal care industry.

Core to the OneBlade philosophy is to build products that last. Guaranteed for "lifetimes," yours, your son's or daughter's… At PENSA our collaboration with OneBlade has been one of kindred spirits. We relish our opportunities to craft these product experiences with zero compromises, and always with a focus on creating products that not only last, but build a stronger connection with their users over time.

The EPA estimates that two billion plastic razors and cartridges are thrown away each year in the US alone, with the majority of those ending up in landfills or in the ocean. The Dawn Razor exemplifies a commitment to environmental responsibility, eliminating plastic completely in its materials and offering a simple, thoughtful and safe user experience in its recyclable stainless steel blades. In addition to the blades, the ONEBLADE Dawn razor itself is designed and guaranteed to last for generations with its solid stainless steel and aluminum construction.


Each decision in the materials, form and construction of these products is made with functionality as the primary focus. Here with the Dawn razor we ultimately settled on a forged, machined and anodized aluminum handle with a stainless steel head to give us the durability and weight balance that we needed given the Dawn's functional need for a longer handle geometry.

The Dawn razor's design is the result of thorough research into the needs of body shavers. The unique geometry of our stainless steel OneBlade Pivoting Head design and Quick-Change single blade system, along with the unmatched precision of the Feather Japanese shaving blades, has now been incorporated into an aluminum handle design with a unique geometry, designed for the needs of body shaving. In our design process we studied and documented the entire experience of body shaving from storage through all the moments of use, designing and engineering a handle that is nimble and comfortable in many grips. All aspects of the razor are designed to work together in a seamless experience. Shaving with a traditional single blade "safety" razor can be daunting. While it can provide an exceptionally close shave, it is difficult to keep the blade positioned correctly. The Dawn razor head incorporates a large reference surface which, along with the spring-loaded internal suspension keeps the blade at its optimal angle while gliding along any surface of the body. The Dawn's handle has a simple, approachable, and elegant form, transitioning from a wide, flat handle end, to multiple precision grip areas located closer to the razor head. It is a generous design without being oversized.

The Dawn razor experience includes an integrated stand which is also made of durable, machined and anodized aluminum. This stable base allows the razor to be efficiently and safely stored on the countertop or in the shower and will allow the razor to be securely balanced in either orientation.

The OneBlade Dawn razor represents PENSA's dedication to integrating sustainable practices into product design. We believe that it's possible to create high-quality products that are environmentally conscious. At the core of the Dawn razor's design is its durable construction and elimination of mixed-material cartridges. By using long-lasting and fully recyclable materials like stainless steel and aluminum, we aim to reduce the environmental impact that disposable plastic razors and multi-blade razor cartridges bring. The choice of these materials ensures that the razor doesn't just perform well but also stands the test of time.

In summary, the ONEBLADE Dawn Razor is a testament to how thoughtful design can contribute to a more sustainable future in the personal care industry. It's a product that allows consumers to make a more sustainable choice that performs better in every aspect of use than all other alternatives.

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  • Honoree

    PENSA

  • Client

    OneBlade

  • Project Team

    PENSA Design team and OneBlade Design team

  • Category

    Lifestyle Accessories

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