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Runner Up

Interaction Award

Core77 Design Awards 2024

PlayOS

Nex Playground is an active game system designed to move your family year-round. It uses AI and computer vision to track body movement, turning screen time into active playtime so families can play, explore, learn, and bond in new ways with games released every month. Without the need for wearing body sensors, players are effortlessly immersed into fun and creative experiences that gets hearts pounding, skin sweating, and rooms filled with laughter.

PlayOS, the system behind Nex Playground, started with 3 core principles that were aligned with the characteristics of the hardware itself. Boldness: It shouldn't shy away from garnering attention, or being loud. It should be colorful. Uniqueness: It meant that it needed to feel and look different from other similar game console or app launchers, and uniquely Nex. Memorable: It should feel special, lighthearted, and creative. It should remind users that the quirkiness of being human is something worth celebrating.

With these principles in mind, we looked for inspiration from physical experiences, like the board games we've grown up playing with our family and friends, to develop an approachable, simple and fun aesthetic to PlayOS. Every aspect of the interface was an opportunity to re-imagine how Playground sees the existing world from a different perspective. Even simple tasks like selecting from a menu of items, or choosing your wi-fi network were thoughtfully re-considered through this fresh perspective.

Functionally, picking a game to play should be as simple as picking a movie or TV show to watch. Many entertainment systems today include other features that make the interface on their systems more robust—which is useful for their users. Playground users, on the other hand, are a broader demographic with a more limited range of familiarity with tech. And because the gameplay is designed for immediate group fun, it's imperative for the interface to accommodate this use case, just like a real-life game of hide and seek does.

Like fanned-out decks of playful cards, the characters and objects inside of PlayOS's game cards burst out of their frames, coming to life and itching to be played with, like a Pixar animated film turned into a user interface. The result is an interface that feels inviting and approachable—an appropriate companion that acts as the personality behind the physical form of Nex Playground.


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  • Honoree

    Nex

  • Client

    Nex

  • Project Team

    Jorge Fino, Jonathan Mak, Marc Aaron Casupanan, Kenny Mak, Tony Sung, David Lee, Brady Tuazon, Lana Melkumova, Roman Kivalin, Dmitrii Paskov, Aleksei Gorkov, Denis Kluchnikov, Ivan Vdovitsa, Jim Chim, Ching Wee Sze,Viktor Makaryev, Maxim Smirnov, Stanislav Martynyuk, Irina Martynova, Aleksey Kapustyanenko, Yuhao Li

  • Category

    Interaction

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